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Numerous companies have created a sensation worldwide with their mobile apps. Ikea, Nike, McDonald’s, Coca-Cola, and Starbucks are some examples. Inspired by them, you may wonder if you should also walk in their footsteps and create a mobile app for your business. According to research, 85% of people prefer mobile apps over websites. This revelation clearly indicates that mobile app development is worthy of your attention. You can make your voice reach a wider consumer base with a dedicated mobile app which can in turn boost your sales and profitability.
This blog intends to help you take a deep plunge into the sea of benefits associated with developing a mobile app for your business. Then, you can effortlessly decide whether it will be a worthwhile investment for you or not.
Advantages of mobile apps for businesses
1. Top-notch user experience
If you hunger for tremendous success as a business, user experience is unarguably one of the most important aspects to focus on. After all, it determines whether a customer will revisit your business and form long-term relationships with you or not.
You’ll be astounded to know that mobile apps work magic in this arena. Being optimized for mobile screens, they offer a more intuitive user interface and phenomenal touch compatibility. Users can also leverage the basic functionality of a mobile app even when they are offline.
Speed is another parameter where mobile apps excel as compared to websites. With local data storage, they can respond to user interactions within a blink of an eye. Besides, they can also leverage the power of GPS to boost personalization and render a fabulous user experience.
2. Escalated customer engagement
Losing customers due to loss of contact is a big nightmare for businesses as it negatively impacts sales and revenue. However, once you turn into an app and find a place in their smartphones, you can rid yourself of this fear forever.
Whenever your customers scroll through their devices, they’ll have a glimpse of your app sitting right there. Even if it is for a speck of time, they’ll get to remember you again. If they had a phenomenal experience with your app, they’ll feel tempted to come back.
Besides, you can also leverage the power of push notifications to pull them toward your products. No one can resist customized product recommendations, special offers, and alluring discounts. Just an irresistible push notification and they’re back exploring your mobile app within a second. That said, a captivating mobile app can go a long way in enhancing customer engagement.
3. Increased brand awareness
Brand awareness is unarguably an important factor that decides the fate of a business. Frito-Lay, the prestigious chips and snack foods company continues to dominate the market since its inception in the 1930s. The secret - fantastic brand awareness. From kids to adults, everyone is familiar with the company and its products.
Through excellent brand awareness, your business can also accomplish thriving success. Your mobile app can be a wonderful tool in your arsenal in this regard. Billions of people own smartphones today and research indicates that they spend approximately 3 to 6 hours using them daily.
Whenever people feel bored they resort to using their mobile phones. Imagine your customers exploring your mobile app to eradicate boredom. A possible implication is that they’ll end up thoroughly knowing the whole range of your products. Consequently, they’ll come to you whenever they need a product you offer. Seems fantastic, doesn’t it?
4. Better customer service
Extraordinary customer service is the key to outperforming the competition and taking your business to a whole new sphere of success. According to research conducted by Microsoft, 90% of Americans decide whether to do business with a company or not depending on the customer service it renders.
It calls upon you to spring into action and consistently improve your customer service. Mobile apps are known for empowering users with the ability to connect with you instantaneously whenever they need help. No need for them to write emails and wait for your response when they can simply chat with you through your mobile app.
Besides, you can also offer solutions to common issues on your app in a highly engaging way to help your customers. All in all, better customer service is a fantastic mobile app benefit you cannot overlook.
5. In-depth customer insights
Consumers adore brands that understand their needs and offer tailored solutions. As a result of this admiration, they exhibit immense loyalty toward such companies. Through your mobile app’s analytics and tracking features, you can get in-depth insights into customer behavior and preferences. You can become aware of what intrigues them the most and what doesn’t interest them.
In light of this knowledge, you can offer personalized product recommendations and captivate the hearts of your customers. You can also center your marketing campaigns around their preferences.
Besides, data analytics can also give you valuable information about when the users usually interact with your app and when they don’t. You can leverage these insights to schedule push notifications or use other mediums to connect with them at the right time.
6. Competitive advantage
In this internet-driven world, a majority of businesses own a website. Given the ferocious competition your business website suffers, you require something to help you stand out from the crowd. A dedicated mobile app can give you a huge competitive advantage and help you outstrip your competitors.
People prefer using mobile apps over websites because of the convenience they provide. If you possess one but your rivals don’t, there is a high chance consumers will choose you.
Besides, push notifications and instant customer service rendered by mobile apps can further enhance the degree of competitive advantage you get. Feeling inspired to release a mobile app soon?
7. Enhanced profits
Every business organization is established with the goal of earning enormous profits. By creating a mobile app for your business you can move a step closer to accomplishing your goal. Almost everyone possesses a smartphone today. Hence, a mobile app can help you attract more customers.
Moreover, a lot of times people mindlessly scroll through their smartphones when they have nothing else to do. Under such circumstances, if they end up landing on your app, they may make impulse purchases. The ease of payment through mobile apps further increases their chances of buying a product.
In order to add a new stream of income to your business, you can also go for in-app advertising and in-app purchases. Are you finding the lure of mobile apps to be inescapable?
8. Soaring customer loyalty
In the words of Bill Prince, “Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have”. These words reflect an important truth as loyal customers not only make regular purchases but also do word-of-mouth marketing for you and encourage others to do business with you.
In the treacherous world of business, they can act as robust anchors to safeguard you against the storm of challenges. A captivating mobile app can be your first victory in the direction of earning immense customer loyalty.
Nothing works better in making customers come back than a phenomenal user experience and mobile apps are known for rendering it to them. A great degree of personalized experiences offered by these apps also promotes customer loyalty. Further, you can offer incentives to prompt your customers to keep returning.
9. Valuable customer feedback
Customer feedback is an indispensable part of evolving as a business and improving your products and services. No one can provide you with better insights into the pros and cons of your products than the end users.
You’ll be glad to know that mobile apps simplify the process of obtaining customer feedback. You can use surveys and questionnaires to interact with the consumers and become aware of what they think about your products and services.
By enabling a real-time communication feature, you can also provide them a gateway to express their grievances and get them resolved immediately. Imagine how instrumental it can be for retaining your customers, enhancing their experience, and maintaining your reputation.
10. Enormous scaling
Enormous scaling is one of the most alluring mobile app benefits you cannot overlook. Apps offer a cost-effective way of scaling by enabling you to attract and retain a wider customer base.
Anyone can download your app from the Google Play Store or App Store and hence, you can expand your reach tremendously without expending much time and energy. No hassle of worrying about increasing traffic or upgrading your server on time as in the case of business websites. Additionally, you can also automate tasks like inventory management and order processing to reduce your operational costs. Seems fascinating, doesn’t it?
Besides, real-time data on customer behavior, inventory, and sales acts as a cherry on the cake. With these insights, you can make better decisions and ensure effortless scaling. So, have you already made up your mind to develop a mobile app for your business?
Let’s Wrap Up
The bottom line is that having a dedicated mobile app can reap tremendous fruits for your business. You can not only expand your customer reach but also form imperishable bonds with them. Hence, by timely investing in mobile app development, you can unlock new doorways to your business’s enduring success and leave your competitors behind.
If you are pondering over where to begin your journey, LN Webworks, a reputed mobile app development company can be your guide. You can trust our eminent app development experts to render ingenious and customized solutions for your valuable business. Contact us today and watch us make the magic happen.
Pankaj KumarCo-Founder & Managing Director
Pankaj is a Senior UI/UX specialist with more than ten years of industry experience who focuses on usability, user experience, and user research in his designs. He has worked with small and large teams, including management of LN Webworks Organization.