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Enterprise-level content management systems (CMSs) are software applications that empower businesses to manage their digital content and assets seamlessly. They are equipped with cutting-edge tools and resources required to develop phenomenal sites with engaging content. With a CMS, you can create and update web pages even without any know-how in design and coding. These incredible aspects have given rise to an immense fondness for enterprise applications across the globe. According to research, 73 million sites use a CMS. Besides, 43.6% of sites have been custom-built with CMSs like Drupal. Seems intriguing, doesn’t it?
If you also feel motivated to join the league, the daunting task of picking up the best CMS from the plethora of choices available may make you feel exhausted. However, being aware of the top 5 features that make an enterprise application remarkable can simplify things for you.
5 Indispensable Features that Make an Enterprise-Level CMS Incredible
1. Multilingual support
As the internet has transformed the world into a global village by dissolving the boundaries of borders, businesses are moving from domestic markets to international markets. For this expansion to reap the desired fruits, it is crucial for your business to interact with customers in their native language.
Such interaction charges the air with emotions and helps you captivate the hearts of the consumers. They get to understand your products and services better, which simplifies the process of making purchases for them. Besides, native language interaction also enhances customer experience, satisfaction, and loyalty toward your business.
Given that, multilingual support is an indispensable feature enterprise applications should possess today. The visitors should be able to translate your site’s content into their native language with the click of a mouse. Pseudolocalization and in-CMS testing should also be available to ensure that the translated content is absolutely accurate.
The CMS should also possess Automatic time conversion to customize URLs for your customers. Furthermore, a futuristic multilingual CMS should enable you to effortlessly pull and push content automatically via an application programming interface (API). This will rid you of the need to copy-paste or import-export the translated content whenever required.
If you come across an enterprise application equipped with such fantastic multilingual support features, it can unarguably be a great companion for you. However, before making the ultimate decision, do not forget to ensure that it also provides the following features.
2. Seamless upgradation making it future-proof
Technology is dynamic. It keeps evolving at a rapid rate. Every now and then, a new technological advancement paves its way into the world and changes everything. As an entrepreneur, it is imperative for you to match strides with advanced technologies at the earliest.
After all, it can help you outperform the competition and take your organization on an upward spiral of growth. Consumers have an innate inclination toward businesses and brands that are first to introduce features aligned with cutting-edge technologies. It is as if novel technologies have a gravity pull that consumers can’t help but get pulled by.
In light of this information, it is crucial for you to opt for a content management system that twirls along with the latest technological advancements. You should have a CMS upgrade available the moment a new technology enters the market.
Besides, the upgradation process should be a piece of cake for you. A daunting upgradation process requires a lot of time and energy which may make you grumble. Hence, before picking up an enterprise application, take a deep plunge into the upgradation process and ensure that it exhibits immense simplicity.
Further, if someday the process turns complicated due to stark changes in the core technologies, your CMS provider should render inexhaustible support to you throughout the upgradation process. In case you find any such provider, you can be certain that your search is going in the right direction. So, all in all, the chosen CMS should be effortlessly upgradable and if required you should be able to avail inexhaustible support from your provider.
3. Detailed Analytics
Building a website is just the beginning. Once your site gets launched, you have to persistently monitor its performance and take actionable steps to take it on an upward spiral of growth. When it comes to monitoring your business website’s performance, data analysis is the key.
It can give you valuable insights into the potency of your content marketing endeavors. You can also know what your target audience finds the most engaging and what they don’t interact the slightest with. With these valuable insights, you can formulate a fruitful content marketing strategy and captivate the hearts of visitors.
Moreover, you can also get to know about the gadgets through which your website receives the most traffic, and align your branding strategies accordingly. Not only this, but data analytics can also give you valuable information about the geographical location of the visitors. This can set a solid foundation for effective personalization.
According to research conducted by Accenture, 91% of consumers are more inclined toward shopping with brands that offer personalized recommendations that are relevant to them. Given that, effective personalization can take your precious business to a whole new sphere of appeal and success.
In light of all the merits of data analytics, it is crucial for your preferred CMS to possess this futuristic feature. It should offer default analytics or enable you to integrate top-notch data analytics tools such as Google Analytics and Microsoft Power BI.
4. Top-notch performance and scalability
As your website grows and begins to attract more and more visitors, its scalability will determine its future to a great degree. If your site crashes during peak load hours, imagine the extent of losses you would suffer. Apart from the financial losses caused by the potential sales you couldn’t make, you’d also lose numerous consumers for good.
Further, they’d engage in negative word-of-mouth marketing and your brand’s reputation will suffer. As an entrepreneur, you’d never want to face such repercussions. Hence, it is imperative for you to pick up a CMS with incredible scalability potential. It should be able to cater to thousands of customers at a time and still deliver top-notch performance.
Multi-level caching is an indispensable requirement for scalability. If you come across a content management system that possesses multi-level caching, you can consider it as an option for your valuable website. Cloud hosting is also known for improving the performance and scalability of sites. So, do consider if your preferred platform offers cloud hosting or not.
Using a content delivery network (CDN) is another sign of a scalable enterprise application. Furthermore, do not forget to ask the providers you are considering to give you the performance charts of the respective enterprise applications. It is also better to ask them about some existing live websites with high performance and enormous scalability. It will beacon you to make the right decision.
5. Omnichannel distribution
In a world where customers can interact with you through multiple devices and platforms such as laptops, mobile phones, websites, and social media channels, it is imperative for you to have an omnichannel presence. Irrespective of the platform your customers interact with you through, the experience should be nothing less than phenomenal.
This implies that you require a CMS that can cater to all the gateways through which you reach your target audience such as your eCommerce store, mobile app, IoT gadgets, or social media platforms. It should be adept in omnichannel content distribution. When you have such a CMS at your disposal, you can deliver the same content across all channels seamlessly.
This means that you’ll get rid of the need to create unique and specific content for each device and platform. You can simply create the content once in a central location and then, optimize the presentation specifically for every specific platform. Imagine what a relief it would be for you and your marketing team.
Let’s Wrap Up
A cutting-edge CMS can prove to be a huge boon for the growth of your business. It can help you create a fantastic business website that can deliver a phenomenal user experience and lead to increased sales. Besides, it can also beacon you to enhance your site’s performance with valuable data insights. One of the most promising aspects of a CMS is that you don’t need any prior experience with designing or coding to create or update your site’s pages.
If you aspire to leverage the power of a CMS to build a top-notch site, it is crucial for you to make an informed choice. Omnichannel content distribution, multilingual support, and data analytics are some distinguishing CMS features that can help you filter out cutting-edge CMSs. In case you still find it perplexing to choose the best CMS for your business website, our CMS experts at LN Webworks can assist you with the process. Their expertise will help you make the right choice without fail. So, contact us today.