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Sales act as the life force of an organization. Without persistent sales and revenue generation, a business is doomed to face complexities in its functioning and undesirable consequences. Hence, it is imperative for businesses to relentlessly strive to drive more sales and increase revenue. A potent step in this direction is to optimize the conversion process and convert website visitors into valuable customers. Drupal eCommerce development companies worldwide are assisting organizations to accomplish this by leveraging the power of Drupal to enhance user experience and streamline sales.
In this blog, we’ll delve into conversion optimization with Drupal but before that, let’s dig into the sales funnel which represents the journey of potential customers. Once you understand the sales funnel, you can easily decipher how Drupal can drive website visitors to make purchases.
The Sales Funnel
The sales funnel depicts a potential customer's journey from initial interaction with your brand to emerging as a paying customer. It includes several stages including awareness, consideration, evaluation, and decision-making. Being a top-notch content management system (CMS), Drupal possesses the potential to optimize every stage of the sales funnel and increase sales to a considerable degree. For instance, the CMS’s flexibility enables you to create captivating landing pages catered to the preferences of your target audience. This significantly enhances the chances of potential customers considering your products and services and taking further action.
Now that you have become familiar with the sales funnel, it’s time for us to explore how Drupal can optimize conversions.
Conversion Optimization with Drupal
Drupal is packed with cutting-edge modules and features designed specifically to build engaging, dynamic, and captivating websites. When a site possesses such traits, there is a high probability of visitors turning into valuable customers. Besides, Drupal’s incredible modules and features that revolve around enhancing conversions and streamlining the sales process further enhance the chances of visitors turning into customers. Leading companies such as Tesla Motors, General Electric, and Nokia have been relying on the phenomenal CMS for years as they have identified its true potential.
Drupal’s ability to generate personalized experiences for customers is unmatchable. Its flexible user management system empowers businesses to deliver offers, recommendations, and targeted content in alignment with the customers' individual preferences. Further, the CMS offers multitudinous third-party integrations including marketing automation software, A/B testing tools, and analytics platforms. With these integrations, businesses can track user interactions and analyze how their conversion optimization strategies are impacting their business.
Now, let’s take a plunge into various actionable tactics for conversion optimization with Drupal
1. Generating captivating landing pages
Your website’s landing page determines your first impression of the potential customers. After all, it is the first point of contact they have with your website. If your landing page is well-designed and forms a good impression, it can unarguably lead to a significant increase in your organization’s conversion rates. Being a cutting-edge content management system Drupal understands the importance of a captivating landing page.
Hence, it is packed with incredible features such as eye-catching layouts and designs to help you generate an unmatchable landing page that can take your conversions on an upward spiral of growth. Besides, you can take your landing page’s impact to a whole new dimension by adding a clear and compelling call-to-action (CTA).
2. Streamlining the checkout process
According to research, 17% of online shoppers in the US abandon their shopping cart due to a complicated and time-consuming checkout process. It sounds quite natural as customers want an easy purchasing process that doesn’t require much time and effort. They already deal with many other complexities in their lives like work-related issues, and don’t want shopping to add to the list too. Besides, for many, online shopping is a way to relax during their leisure time. If they encounter a complicated checkout process, it is natural for them to feel frustrated and abandon their shopping carts.
Drupal renders multitudinous modules and features to optimize the checkout process and minimize cart abandonment rates. You can use them to implement a user-friendly and intuitive checkout form, reduce the time involved in the checkout process, offer secure payment gateways, and enable guest checkout options. You can also leverage the Commerce Shipping Tracking module to enable the customers to keep a check on the status of their orders. If you encounter any difficulties with installing and executing the modules, you can contact a reliable Drupal company for assistance.
3. Analyzing user behavior and engagement with data and analytics
User behavior and engagement analysis is the key to identifying issues that deter conversions. By evaluating data, you can understand where the work is required to enhance your conversion rates. Drupal integrates seamlessly with third-party data analytics tools such as Google Analytics to help you keep track of user activity on your website and conversion rates.
With the help of these fantastic tools, you can identify the bottlenecks in the sales process and take remedial actions at the earliest. In case you find it challenging to execute the integrations, it is advisable to look for reputed Drupal development companies in your region and contact one of them. After all, Drupal experts are adept at performing third-party integrations effortlessly.
4. Rigorous testing and iteration
Conversion optimization requires persistent efforts. It is an ongoing process that requires rigorous testing and iteration. You can utilize Drupal’s A/B testing modules to design multiple variations of your landing page, checkout process, and forms and test and identify those that render the best results when it comes to maximizing conversions. You can also do the same with content variations and other design elements.
Along with making data-driven decisions based on meticulous analysis, it is also crucial to regularly review user feedback. It can provide valuable insights into their pain points and address them at the earliest. If you wonder how to gather customer feedback, all you have to do is install and enable Drupal’s feedback modules. If you face any difficulties with it, you can contact a trusted Drupal company for assistance.
Let’s Wrap Up
Boosting sales and conversions is the ultimate goal of every business. Drupal, the cutting-edge content management system can work wonders in helping you accomplish your goal. It is equipped with multitudinous modules and features to develop nimble and engaging websites that boost conversion rates. You can utilize them in alignment with the tactics mentioned above and achieve incredible results.
If you face any issues on your journey of boosting conversions with Drupal, you can contact LN Webworks and avail the assistance of our proficient developers. With their enormous experience and skill set, they have helped thousands of companies enhance their conversion rates in no time. So, why wait any longer? Contact us today.
LN WebworksYour Drupal Solution Partner
LN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.