7 Ways to Enhance Your eCommerce Website and Online Sales with Drupal

Drupal is an open-source content management system that enables companies to create captivating e-commerce websites and online stores. It has given new life to the world of digital commerce. Fortune 500 companies like Tesla and General Electric have unleashed the power of Drupal commerce to create cutting-edge digital experiences for their customers. This brings one question to the mind, “What makes this content management system the popular choice of these eminent companies?” A brief yet all-encompassing answer to this question is that this CMS complements the ever-evolving digital trends . As consumer behavior changes and evolves with the technological revolution, Drupal helps you match strides with it and consistently deliver the best digital experience. Given that, it wouldn’t be wrong to call it a stepping stone to creating a thriving online store.

The Tremendous Benefits of Drupal Commerce You Can’t Overlook

While running a digital commerce website, it is natural to have a nose for innovative digital tools and systems. As you get yourself familiarized with Drupal, you’ll realize that it is like a one-stop solution for all your needs. Rather than offering any superficial solutions with limited validity, this farsighted CMS has in store all the scalability options you might need in the future. Besides, its dedicated team of developers and engineers stays all psyched up to improve the platform day in and day out. Now, without any further ado, let’s dig into what makes Drupal the most prominent choice in spite of the availability of multitudinous content management systems. 

Scalability for dealing with demand fluctuations

Scalability is unarguably one of the most important factors that impact the stature, profitability, and future of an e-commerce store. Lack of scalability caused Amazon to incur a loss of around USD 1 million in an hour in 2018 when it couldn’t handle the massive traffic on its website during the Prime Day sale. Imagine how pathetic it would have been for one of the most prestigious companies in the world when its customers weren’t able to checkout. The anger and frustration would have made Amazon engineers eat their hearts out. 

Keeping in mind how impatient the customers are today, such instances are unacceptable. Statistics by Google reveal that if a page takes more than 3 seconds to load, the majority of customers will abandon the website without a second thought. 

Drupal has slayed the issue by offering scalability options unequaled in the history of the CMS industry. With its advanced CDN provider and related features, it can help you meet peak loads without impacting the performance of your website. This implies 100% uptime without any server outages. As this is something every online store eyes for, Drupal is undoubtedly the best content management system you can pick up. 

Cutting-edge security

The ubiquity of the internet has significantly increased the instances of cyber attacks. New and evolving cyber threats including phishing, malware, and artificial intelligence pose a constant threat to every individual using the internet. Given that, customers expect a lot out of online stores when it comes to cybersecurity. After all, these websites store their credit card details, debit card information, and whatnot. 

As an e-commerce website owner, it is one of your biggest responsibilities to protect your visitors from any imaginable malicious attack that could unlawfully access their data and destroy information. By switching to Drupal, you can rid yourself of all the worries associated with cybersecurity. It is one of the most secure content management systems in the world. 

In order to offer unparalleled data protection to its users, Drupal has a dedicated team of cybersecurity experts who continuously release patches, bug fixes, and security updates to counter malicious cyber threats. That’s not all! It also offers password protection, two-factor authentication, and other top-notch features to keep your website secure. With all these protective features, Drupal can help you stand out from the crowd and emerge as one of the best online stores in the world. 

Seamless integrations

Today, most digital commerce websites use third-party marketing tools and other applications to cater to their needs. This is incredible but at the same time poses an enormous challenge with complicated workflows. If you often find your team grumbling about the difficulty they experience while dealing with multiple third-party applications, Drupal is exactly what you need. 

It can help you integrate all the third-party tools into a single solution and make things seamless. Due to its limitless potential for powering the integration needs of online stores, it is recognized as the most flexible web automation app in the world. Seldom does a software solution end up getting such a stature. Further, with Drupal, you have hundreds of integrations to choose from without having a second thought. This implies that you are free to create a single customized solution for your digital business tailored exactly to serve your needs. 

Personalization for customer-tailored digital experience

Customers are unarguably the center of your digital universe. Audiences today have an inclination towards personalized experiences tailored specifically to meet their requirements. Personalized content makes them feel as if your world revolves around them, which makes them feel delighted. In stark contrast, 74% of customers feel frustrated and agitated when their digital experience isn’t personalized. This implies that a lack of tailored content can cause audience distress and make your digital universe collapse. So, personalization is the need of the hour. 

However, it is such a broad concept with numerous segments that delivering customer-tailored content often becomes cumbersome. With its personalization module, Drupal can simplify this complicated task for your marketing team. It offers geological personalization, search-based personalization, and taxonomy-based personalization. Consequently, the customers receive suggestions related to exactly what they need. This captivates their hearts and they get bound to come back to your website to get the alluring digital experience again. What could be more potent for your online store’s enduring success than recurring customers? 

Multilingual and multi-currency features

If you hold a greater vision and aspire to globalize your online store, Drupal can still act as a beacon and lead you to fulfill your dreams. It can help you display all the products on your website in multiple languages. Once that happens, regardless of the geographical region the consumers live in, they can make the desired purchases from your website. Imagine the extent of sales you would make if international customers can access your website effortlessly. 

Besides, Drupal also enables you to display the prices in multiple currencies. For instance, if you are located in the United States but someone visits your website from the United Kingdom, they’ll see the prices in pound sterling rather than the US dollar. This implies that the buyers don’t suffer the hassle of converting the prices into their local currency themselves. Consequently, they prefer to revisit your website time and again due to the comfortable digital experience you provide.

Omnichannel engagement

The evolution of technology has provided consumers the immense freedom to seamlessly access online stores from all the digital devices available to them. This includes laptops, smartphones, tablets, and all other digital options you can think of. If consumers can maneuver between all these digital devices, your online store should be compatible with all of them. Besides, the information available should be consistent through all the channels. There shouldn’t be any discrepancy between the purchasing process on various devices. 

If a customer’s laptop battery runs out while scrolling through your website, they shouldn’t have to think twice before opening the website on their smartphone. There shouldn’t be any confusion in their mind after looking at the mobile version of the website. They should feel as if they have continued their journey without any interruption. Here, Drupal can serve as a game changer by acting as a single source of content. You can easily manage it through various channels and ensure absolute uniformity through all devices. The omnichannel engagement offered by this content management system is one of the major factors that make it so widely preferred. 

100% customizable

Do you wonder if using Drupal will make your website look like all other existing websites with Drupal commerce? If you have been perplexed by this question, you’ll be elated to know that Drupal is 100% customizable. This implies that you can have as many customized features on your website as you desire. No doubt, this content management system also offers some default features such as navigation menus, a logo in the header, contact information in the footer, and so on, but it also provides you the freedom to nurture a unique and customized digital experience for your audience. 

You can keep your target audience at the focus of your website design process, and ensure you captivate their heart. So, have you already made up your mind to give Drupal a chance? Perhaps it would be one of the best business decisions you make.

Final Words

Drupal is an open-source content management system that is prominently used by Fortune 500 companies to manage their online stores effectively. The most distinguishing features that have helped it supersede all its competitors are scalability, security, seamless integration, personalization, multilingual and multi-currency options, omnichannel engagement, and 100% customization. All these features encompass almost everything a futuristic content management system should possess.