7 key trends of mobile app development in 2023

As we look ahead to 2023, it becomes clear that mobile app development is constantly evolving. According to Deloitte, smartphones will reach 90% penetration among adults in developed countries by 2023.

From the proliferation of 5G technology to progressive web apps, these trends will majorly impact how businesses operate and adopt mobile development strategies.

As a Mobile App Development Company in India, we are keeping track of the top trends in mobile app development that can help developers incorporate new features and technologies that provide users with an enhanced experience and increase the value of their apps. 

We help companies grow their businesses and stay ahead of the competition. With our Mobile App Development Services, you can be sure that your business is well-equipped to succeed in the ever-evolving digital landscape.

This article will explore 7 Mobile app development trends likely to shape the app development industry in 2023.

Key mobile app development trends in 2023

As we move into 2023, developers need to pay attention to the key mobile application development trends that will impact their strategies. Here are 7 key trends that will shape the future of mobile application development.

1. 5G technology

5G is a 5th-generation cellular network. It is a wireless network that is 100 times faster than 4G.

But what will be the impact of 5G on Mobile application development? 5G has a significant data transfer capability compared to previous generations, allowing for faster loading time and efficiency in mobile apps.

As the 5G has low latency, higher resolution, and speed, video streaming will be even more popular in 2023.

It modifies how apps work by allowing the option to include more powerful features and support more devices.

This latest technology could create new and more sophisticated app experiences. Mobile apps that use 5G include augmented reality shopping apps, real-time language translation apps, and video social networking apps.

2. Beacon technology

Beacon technology operates with mobile applications, it is a small, portable device that uses Bluetooth signals to communicate with nearby gadgets.

Retailers benefit from this advanced technology as they can set up Beacon devices in their stores. This will notify the retailer if a customer has installed an app designed for the technology. The retailer can use this to send hyper-personalized messages to customers when they are near the store.

Customers can get product recommendations or personalized offers on their app using a Beacon device. This enhances the shopping experience and increases sales. It can provide accurate data on user behavior and analyze which product is in demand and who are the loyal customers. So we can definitely say that it’s one of the hottest mobile app development trends in 2023

3. Artificial Intelligence & machine learning

AI and ML can make the app intelligent and efficient and improve decision-making. Real-time data can be collected using machine learning and enhance the app's performance.

As the algorithm can collect, process, and analyze massive data, businesses can offer personalized experiences to customers. For example, using AI and ML technology, the mobile app can analyze users' favorite music genres and suggest similar songs.

The advancement in this technology can assist in voice recognition, natural language processing, and navigation. Human error during the mobile app development process will be drastically reduced using AI, making the app intuitive and easy to use to provide a seamless experience. The app's security will be enhanced, protecting the business from data theft.

4. App for wearable devices

Wearable devices like fitness bands and smartwatches will become more integrated with mobile application development. The users will have access to information and can perform easy tasks using a device worn on the body. 

Smartwatches notify users of incoming calls and messages without even the need to check their phones. This can be particularly useful for tasks that need to be performed quickly or while the user is on the move. 

Fitness trackers are one of the latest mobile app development technologies, they provide data on the heart rate, calories burned, etc., and help the user to maintain a healthy lifestyle. In 2023, wearable devices will allow users to download and use thousands of apps. 

5. Low-code and No-code platforms

Gartner claims that low-code development will account for more than 65% of application development activities by 2024.

Low-code and No-code tools will help users build apps using visual drag-and-drop components. There is no need to know traditional coding.

Businesses can speed up the app development process with the help of this technology. The MVP (Minimum viable product) can be built and tested before the release of the final product in the market. This helps businesses get customer insights and fix any bugs in the app.

Read: https://www.lnwebworks.com/insight/telemedicine-app-development-cost-features

You can create and customize app user interfaces, connect to APIs, and integrate other services using low-code and no-code platforms.

6. Augmented reality and virtual reality

According to Kivisense, more than 60% of shoppers prefer to shop using augmented reality, and 46% of store owners are optimistic about the move to an AR solution.

Using an AR app, multiple users can collaborate virtually even if they are in different locations. Users can practice complex tasks using a VR app in a safe and controlled environment. In mobile app development, AR and VR are often used in apps that allow users to try on virtual clothes or makeup, visualize furniture in their homes before buying it, or explore virtual worlds.

7. Progressive web apps

PWAs (progressive web apps) provide users with a native-like experience through modern web technologies. Combining web and mobile technologies, they provide seamless and reliable experiences on both desktops and mobile devices. Even when a connection is slow or a device is low-power, progressive web apps can load fast and provide a smooth user experience.

Forbes, a news and media website, has been redesigned as a progressive web app to provide users with a more engaging and interactive experience on mobile devices.

Conclusion

Several exciting trends and innovations are poised to shape the future of mobile app development. By staying aware and updating according to the needs, businesses can stay ahead of the curve and ensure that mobile app strategies are practical and well-positioned for success.

Keep an eye on these 7 key trends to stay relevant in the market, stand out from competitors, and optimize the products and services. Be mindful of the changes you implement in your offerings, as every trend may need to align with your business's needs.

We at LN Webworks, a leading Drupal development company, provide Drupal consulting to help implement the latest trends that fit your company. Our expert Drupal developers work with the latest technologies and frameworks to help your business to drive growth and expansion. Do you want to implement the latest technologies in your app?