According to a shocking report, 90% of ecommerce businesses fail within the first four months. However, at the same time, we have ecommerce companies such as Amazon, Alibaba, and eBay that have been getting drenched in the rain of continuous success for years. This incites a pressing question, what do these companies have that others don’t? The answer lies in the incredible features of ecommerce websites they possess. It is as if they availed some magical ecommerce web development services that helped them create the top ecommerce websites in the world.
If you also aspire to land among the top-tier ecommerce companies, it is wise to move in their footsteps and equip your ecommerce website with similar features.
10 Features that Together Make an eCommerce Website Remarkable
1. Ease of navigation
User-friendly navigation goes a long way in captivating the hearts of consumers. If they can sail through your site intuitively, without pausing for even a second to think about what to do next, you have made it. Arranging your products in proper categories and mentioning the most popular ones first is imperative to promote ease of navigation.
Besides, a majority of people prefer to search for products by brands. So, categorizing the items by brands is another important initiative to take. You can also use quick links to help your customers fly to the sections of your site they’d be interested in visiting such as items on sale, loyalty programs, and gift items.
2. Product videos
As per research, 90% of people affirm that product videos help in the decision-making process. Not only this but after watching a video, 85% of people are more likely to buy the product. That’s the power of product videos.
If you are pondering over what makes product videos so effective? There are several factors. They help consumers better understand the products, see how they can use them, and the specific features that make them unique.
Hence, by providing captivating videos for every item you sell, you can bring a significant boost in the conversion rates, the return customer rates, and the overall traffic on your ecommerce website. Consequently, you can realize your dream of landing among the top ecommerce websites on the internet.
3. Search functionality
Search functionality is one of the most potent features of ecommerce websites. It empowers people to bypass the navigation process and directly search for what they need. This is extremely helpful in cases where they are there to buy something specific.
To further enhance the appeal of the search feature on your ecommerce website, you can offer product or brand suggestions that match the inputs provided by the consumers. This can shortcut the search process and take your site to a whole new dimension of user-friendliness.
4. Product reviews
Intriguing research indicates that nine out of 10 people check product reviews and ratings before making a purchase. They want to hear from other customers about their experience with the products before spending their valuable money on them.
Sensing the pulse of consumers, top ecommerce websites such as Amazon, eBay, and Alibaba offer product reviews and ratings for all items available. Some of these platforms also enable visitors to rate if a particular review was helpful or not. This acts as a filter and moves the most helpful product reviews to the top.
It is interesting to note that numerous top-notch ecommerce sites also render review filters. You can use these filters to read customized product reviews. For instance, if you are purchasing a black laptop, you can use the respective filter to read product reviews related to black laptops only.
5. Incredible return policy
The degree to which customers place their trust in an online business depends largely on the return policy. Unlike brick-and-mortar stores, they cannot view or try the products they aspire to purchase in real life. This wraps the purchase in a robe of uncertainty which exposes them to a huge dilemma of whether to ultimately press the buy button or not.
With a balanced and clear return policy that ensures the welfare of both your customers and your business, you can win consumer trust while keeping fraudulent returns at bay. Further, including your return policy on your products page and near the add to cart button are two effective ways of introducing the buyers to it.
6. Chatbots
Chatbots have revolutionized the world of customer support. Today, a majority of ecommerce companies use them to render 24*7 customer support throughout the year. If you add a chatbot to your ecommerce website that is capable of answering basic questions and directing customers to specific product pages, you’re bound to captivate their hearts.
They’ll be delighted to avail instantaneous support whenever needed. Besides, this incredible feature can also reduce the burden on your customer support executives. Consequently, they can devote their time and energy to attending to customers with more complicated issues.
7. Responsive design
Smartphones have become an indispensable part of our lives. From making phone calls to creating presentations to online shopping, we can do everything with our smartphones today. Research suggests that approximately 60% of global web traffic came through mobile phones in the first quarter of 2023.
Given that, a lack of mobile compatibility can hamper the growth of your ecommerce website. To prevent this from happening, responsive web design is a must. It empowers your site to be seamlessly compatible with all types of mobile devices. No matter what the screen size, your ecommerce website fits into it with perfection.
8. Fabulous multilingual support
Top ecommerce websites that cater to an international audience offer multilingual support to consumers. Talking to people in their native language charges the air with emotion and enables you to establish a quick connection with them.
If you also aspire to establish your ecommerce website internationally or cater to the consumers of a particular geographical region, rendering multilingual support is crucial. Top-notch content management systems such as Drupal empower visitors to translate your site into their preferred language with a click of a mouse.
9. Multiple payment gateways
A high cart abandonment rate is a major issue for ecommerce companies across the globe. As an online store owner, it is disheartening to see that the consumers came a long way but abandoned their carts in the end. According to intriguing research, 7% of online shoppers abandon their carts due to a lack of available payment gateways.
This implies that multiple payment options are among the most important features of ecommerce websites you should focus on. If you look at the top ecommerce websites such as Amazon and eBay, they render multiple payment gateways to make the overall experience exceptionally convenient for the users. By moving in their footsteps, you can also promote customer delight and ensure a low cart abandonment rate.
10. Product FAQs
Product FAQs serve numerous purposes. They help customers come up with their questions and get them answered by you or other customers. This not only saves your customer service team’s time but also promotes consumer trust. Once you answer a question it is available for everyone to read who faces a similar issue or has a related query.
Besides, if your customers answer the questions there is nothing better than that. After all, shoppers believe more what your customers say about your products than what you do yourself. Further, if you also plan to answer some FAQs when needed, you can highlight important information for your customers through them.
Let’s Wrap Up
In a nutshell, the features of ecommerce websites largely determine their fate. The top ecommerce websites in the world have attained their present stature because of their incredible features. In this blog, we discussed 10 fruitful features that can push your ecommerce website on an incessant spiral of success.
If you aspire to embed such amazing features in your ecommerce site, availing top-notch ecommerce web development services is the key. LN Webworks is an ecommerce development company with a history of creating high-performing and successful sites without fail. So, reach out to us to get a cutting-edge website built for your ecommerce company.
Author Information
Deepak
Deepak has a close to decade of experience working as a brand and digital designer. His experiences with visual design, web design, print design, and animation have established him as a useful force wherever he is able to serve.
