The website of your business, be it any, is a complete brand narration in itself. These days, whenever you hear a brand’s name - you always either check out their social handles and then move on to their website. This holds true when we are talking about e-commerce business, real estate, and so on.
Speaking of real estate specifically, creating a website that works in your favor and not for the sake of it can make or break your business. But, out of so many CMS options in the market, which one should you pick? The answer is simple - the one that suits your business and all its specific needs. And, what’s better than Drupal? Well, to simplify it, let’s have a look at some of the big top
7 Reasons That Make Drupal The Best For Real Estate
Unbeatable Security for Peace of Mind
The real estate sector places a high priority on data security. 2020 saw an all-time high for real estate fraud, with an estimated $1.9 billion in losses overall, according to research by the Identity Theft Resource Center [reference security report on real estate theft].
Drupal has an excellent security record because a sizable developer community is always looking for and fixing security flaws. This proactive strategy guarantees the security of your website and customer information.
Scalable Platform for Future Growth
Your website's scalability is very important. It’s not only about having a real estate website but your website must grow to handle additional listings, features, and visitors as your company does.
90% of homebuyers, according to the National Association of Realtors (NAR) [NAR statistic on online homebuyer usage], use the internet to find a property. Because of its modular design, Drupal makes it easy to add new features through extensions and custom programming. Unlike limited solutions that can eventually necessitate an expensive website redesign, this guarantees that your website can expand with your organization.
Content Management Made Easy for Listings and Blogs
Maintaining current content on your website is essential for both user engagement and search engine optimization (SEO). 72% of marketers, according to a HubSpot survey on content production, think that high-quality content development is more successful than paid advertising.
With Drupal's intuitive content creation and editing interface, you and your team can quickly update blog entries, agent biographies, and property listings. To turn visitors into leads, provide informative material that highlights your experience, provide local market information, and offer neighborhood guides.
Targeted User Experiences with Personalized Property Recommendations
Customization is quite beneficial for real estate websites. You may customize listings and content to meet the unique needs of users by learning about their preferences and behavior. 44% of purchasers located their current residence online, according to the NAR.
You may develop customized content segments with Drupal's powerful user management system, which guarantees that visitors view the properties that are most relevant to their search history and stored properties. Conversion rates and lead creation can both be greatly increased by doing this.
SEO Optimization Built-In to Increase Organic Traffic
For real estate websites, organic search traffic is a significant source of quality leads. 93% of real estate brokers utilize websites, according to a National Association of Realtors (NAR) survey [NAR statistic on real estate agent website usage]. SEO becomes more important as more websites compete for visitors' attention. Best practices for Search Engine Optimization (SEO) are incorporated into the design of Drupal.
Mobile-Responsiveness for Today's Mobile Audience
You can’t overlook the importance of having a responsive website design in the mobile-first world of today. Mobile devices are used for more than 50% of all web searches Statista mobile traffic figures.
Drupal makes sure that your website looks great on PCs, tablets, and smartphones alike. This offers prospective customers looking for properties on the go a seamless user experience, making it simple for them to peruse listings, get in touch with brokers, and arrange visits.
A Thriving Community for Support When You Need Help
There is a sizable and vibrant user and developer community for Drupal. This translates to an abundance of easily accessible web resources, such as real estate-specific forums, guides, and paperwork. If you encounter any issues during website development or maintenance, you can leverage the expertise of this community to find solutions quickly and efficiently.
Let’s Wrap It Up!
All in all, when we talk about Drupal for real estate, it’s clear how it stands out of all the other CMS. It offers a powerful and secure solution for real estate websites. Its scalability, user-friendly interface, and SEO prowess ensure your website grows alongside your business and attracts high-quality leads. So, are you on the lookout for the right Drupal solutions for real estate websites?
The one that meets your specific needs and is tailored to boost your business. Well, then the LN Webworks team can help you to build a real estate website or app that can really make your business stand out -We are a trusted and certified Drupal service provider. Reach out to the experts at LN and see how they change your website game.
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LN Webworks
Your Drupal Solution PartnerLN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.
