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AI & Enterprise Strategy, AI Models
You have almost certainly used one. ChatGPT is one. Gemini is one. Claude is one. Every time you type a question into an AI chat tool, one of these systems is doing the work behind the scenes. The name sounds technical. The real idea is simple once someone walks you through it, step by step, […]
AI & Enterprise Strategy
You ask an AI chatbot a question. It gives you a clear, confident answer. It sounds right. But it is not right. The fact is wrong. The source does not exist. The quote was never said. This happens more than most people think. It has a name in the AI world. It is called hallucination. […]
Customer Data Strategy
A CRM sounds like the easy part of running a business. Track your contacts, log your deals, see your pipeline. But in practice, it’s one of the most reliably disappointing software investments a company makes. The numbers on exactly how often it fails vary. The pattern behind why it fails doesn’t. The Failure Rate Nobody […]