LiveBag Case Study | Youth Sports Technology Platform

Client

Live Bag

Industry

Sports

Services

Web Development · UX/UI Design · SEO · Performance Optimization

Tools

Framer · Framer CMS · Custom HTML/CSS/JavaScript · Cloudflare

THE CHALLENGE

A Simple Website Couldn’t Tell the Full Story

LiveBag’s initial website had only around 1–2 primary pages, making it difficult to explain the platform’s broader ecosystem, revenue models, services, and value proposition to different audiences.

The website also needed clearer positioning, dedicated pages for different use cases, stronger conversion paths, a structured SEO foundation, and better technical performance as the platform expanded beyond its original fundraising-focused presence.

OUR APPROACH

Building a Clearer Digital Experience for Every Audience

We progressively expanded LiveBag from a basic website into a structured, platform-focused digital experience designed around its different audiences, offerings, and revenue opportunities.

The approach combined information architecture, responsive design, content development, SEO, interactive functionality, and technical optimization to create a stronger foundation for LiveBag’s broader B2B2C positioning.

1

Platform story development

2

Audience-focused architecture

3

Conversion path design

4

SEO foundation development

5

Performance optimization

We Delivered A Complete Digital Platform for LiveBag

Multi-page responsive website
Dedicated offering and audience pages
LiveBag Insights / Blog CMS
Interactive revenue calculator
Pricing and How It Works pages
Youth Football and Cheer Fundraising pages
Competitor Comparison experience
Technical SEO and performance optimization

THE TECHNOLOGY

A Flexible Foundation for Continuous Growth

The website was built around Framer and its CMS, with custom components and code used where required to support the evolving design, interactive experiences, SEO structure, and performance requirements.

Framer + Framer CMS Website and content management
Custom HTML/CSS/JavaScript Interactive custom experiences
Cloudflare Performance and delivery

METHODOLOGY

What Our Process Looked Like

1

Structure

Expanded the initial website into a broader page architecture.

2

Build

Developed core pages, CMS content, and interactive experiences.

3

Optimize

Improved SEO, image delivery, code, and website performance.

4

Refine

Continued improving content, usability, design, and B2B2C positioning.

MEASURABLE IMPACT

Faster Performance & A Stronger Digital Foundation

LiveBag evolved from a basic 1–2 page presence into a comprehensive multi-page website, with improved performance, structured content, dedicated audience experiences, and a stronger SEO foundation.

Mobile PageSpeed score

60 Points

Mobile PageSpeed improvement

351

Referring domains identified

Multi-page

Expanded website structure

I used to spend my mornings scrolling through leads trying to figure out who needed a follow up. Now I just ask the agent, and it tells me with the follow up already drafted.”

Daniel Reyes

Sales Manager, Northfield Traders

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