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According to research, more than 2.3 billion customers made at least one online purchase in 2022. This is indicative of the shift toward e-commerce the world is currently witnessing. Sensing it, Drupal, the cutting-edge content management system (CMS), has also evolved into an e-commerce website builder. Today, it is not only ruling the world of web development services but also the world of e-commerce development services. Though e-commerce functionality is not yet a part of Drupal’s core, its incredible e-commerce modules are contributing to the success of e-commerce websites worldwide.
Here is what makes Drupal an incredible e-commerce site builder.
5 Features that Make Drupal an Incredible eCommerce Site Builder
1. Phenomenal SEO suite
The discoverability of an ecommerce website plays a pivotal role in determining its success. Numerous ecommerce websites never reached their intended stature as they couldn’t get the desired attention from consumers. However, with Drupal, you can rest assured that your ecommerce website won’t have the same lethal future.
This is because it possesses an incredible SEO suite comprising an SEO checklist module, advanced. access, built-in URL optimization, and much more. With all these SEO tools and features you can accomplish a high ranking on search engines and attract swarms of organic traffic.
2. Multitudinous customer engagement possibilities
For thriving success, ecommerce businesses should not limit their intention to just making the customers place their orders. Rather, they should focus on rendering engaging experiences through blogs, forums, customer reviews, articles, and videos, and try to build an enormous base of loyal customers.
Customer loyalty is the anchor that keeps your ecommerce business stable even during turbulence. With Drupal, you can integrate all these things into your ecommerce site in a hassle-free manner. Hence, it has emerged as a prominent choice of agencies offering ecommerce development services.
3. Effortless third-party integration
Your ecommerce website may require some third-party integrations for various purposes such as personalization. With Drupal as your companion, you can effortlessly integrate third-party solutions such as Acquia Lift for rendering personalized results and a Smart content module to leverage the power of account-based marketing.
Pondering over what makes Drupal capable of seamless third-party integration? The answer is- RESTful API. That said if you are aware that your ecommerce website requires third-party integration to thrive, choosing Drupal as your ecommerce platform is a wise decision.
4. Top-notch security
Security is a prominent factor customers weigh an ecommerce website against before placing their valuable trust in it. The Drupal community works day in and day out to combat all potential security risks that may threaten Drupal websites.
It is through the efforts of the massive Drupal community that the software has landed among the most secure CMSs in the world. Given that, by choosing Drupal as your ecommerce platform you can rest assured that all your valuable information including client data will stay protected against intruders.
5. Incredible mobile experience
Did you know that more than half of online shoppers utilize their mobile phones to purchase products? Under such circumstances, mobile-friendliness has become an indispensable requirement for ecommerce websites. Drupal already has adequate measures in place such as responsive web design to ensure that your site fits perfectly into all types of screen sizes.
No matter how many new mobile devices get released in the future, responsive web design can accommodate all of them. Fascinating, isn’t it? Has this already inspired you to hire a Drupal ecommerce development company for building your ecommerce website?
Now, let’s proceed to dive into the various ecommerce modules that have made Drupal an exceptional ecommerce site builder.
10 eCommerce Drupal Modules For Building a Phenomenal eCommerce Website
1. Drupal commerce
Drupal commerce is a fabulous Drupal module that enables you to create various types of displays and product categories on your e-commerce site. It also helps you manage orders efficiently and ensure a smooth payment procedure. Whether you own a small business or a large one, this Drupal module is capable of meeting all your basic requirements. When availing of e-commerce development services, you can also speak to your website development team to know more about this incredible module.
2. Commerce Kickstart
As the name suggests, this Drupal e-commerce module empowers you to launch your cutting-edge e-commerce site at a jet’s speed. It accelerates the whole procedure with its in-built configurations and modules.
This incredible module can help you keep track of all customer transactions without any hassle. Using it, you can generate invoices for every purchase for your business records and your customers. The best part is that it contains multitudinous invoice templates for you to choose from. You can select the one that best meets your needs.
4. Commerce shipping
As the name suggests, the Commerce shipping module has to do with your shipping facilities. Every time a customer makes a purchase, it calculates the shipping price at the checkout stage depending on the shopper’s geographical location. That said, when the Commerce shipping module is at your aid, you no longer have to charge fixed shipping prices from your customers. You can charge justified shipping prices based on their geographical location.
5. Commerce Recommender and Ubercart Recommender
With Commerce Recommender and Ubercart Recommender, you can enable cross-selling on your Drupal commerce or Ubercart platform. Once you install these modules on your ecommerce website, the visitors will receive personalized messages and product recommendations in alignment with their previous purchases and current orders.
As personalization is a top priority of all consumers today, these modules can prove to be a boon for your ecommerce business. Even when a customer is new to your site, these modules recommend suitable products depending on the purchase history of other customers who searched for similar products.
6. Mailjet/Mailchimp commerce
Even today, email marketing continues to enjoy the stature of being a powerful strategy that has the potential to take a business on an upward spiral of growth. Companies employ email marketing to reach people on the subscription list. If you also aspire to leverage the power of email marketing, Mailjet/Mailchimp is the Drupal module you should definitely have in your arsenal. It enables you to create personalized email messages for your customers and track the efficiency of your campaign.
Anyone across the globe can access your ecommerce website through the internet. If you aspire to establish your business internationally, it is imperative for you to display the product prices in accordance with the currencies used in various countries of the globe. If a customer resides in the UK, they should be able to see the prices in Sterling, whereas a customer from America should be able to see the product prices in Dollars.
This provision can ensure a smooth purchasing process for all your customers scattered globally. Currency is an incredible Drupal module that converts world currencies for you based on stored exchange rates.
8. Commerce Wishlist
Wishlist has become an indispensable feature for building a successful ecommerce website. Some customers might start navigating through your website during their free time and find some products they would like to purchase later on. The Wishlist feature enables them to keep track of all such products and purchase them whenever possible.
Besides, you can also leverage the power of a Wishlist to remarket products to your customers. So, while availing of ecommerce development services from a reputed ecommerce development company, do not forget to install this Drupal module.
9. Commerce coupon
Discounts are alluring to everyone. Commerce coupon is a Drupal module through which you can add coupon codes to a discount. Then, your customers can enter the coupon code to avail of the related discount. In case any terms and conditions have been associated with the discount coupon, this module will also inform the shoppers about the same. Incredible, isn’t it?
10. Commerce message
This Drupal module enables you to interact with your customers and provide them with important order-related updates at every step of the process. Order paid, item added to the cart, and order confirmation after the checkout are some types of messages you can send to the customers. The module also provides a history view option through which the messages sent for a particular order can be viewed.
Let’s Wrap Up
In a nutshell, Drupal is a top-notch ecommerce website builder. It possesses phenomenal features and modules for building a cutting-edge ecommerce website. If you are feeling convinced to build an ecommerce website with Drupal after reading the blog, you’ll need the assistance of an ecommerce development company. LN Webworks is a trusted Drupal ecommerce development company with a history of creating profitable ecommerce websites. Contact us today to get in touch with our experienced Drupal web developers who can shape up an exceptional ecommerce site for you without fail.
LN WebworksYour Drupal Solution Partner
LN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.