As consumer demand grows, the digital environment is constantly changing. Increasingly, users are demanding improved personalized experiences, interactive website layouts, and network connectivity across multiple devices for a particular website. With a dynamic online ecosystem, businesses and organizations are looking for a CMS that adapts to evolving technologies.
Drupal CMS has paved the way for businesses to create digital footprints and grow and prosper online. The coronavirus pandemic has revolutionized and accelerated development on all CMS platforms, including Drupal. As Drupal 7 reaches its final moment, companies and organizations are wondering if Drupal can continue to rely on CMS in 2022. Many companies are updating their website models to ensure a fast and smooth user experience to achieve KPIs and business goals. Let’s take a closer look at Drupal before understanding why it will be the best CMS option for your business in 2022.
What’s Set Apart Drupal from other CMS?
Drupal’s high extensibility sets it apart from other CMS. The platform features APIs and a module-driven infrastructure that allows developers to enhance their websites to meet their needs. Developers can also use the widely used “contrib module” to implement advanced features on their websites.
Top Organizations Using Drupal
There are many top universities and other organizations using Drupal from small to large enterprise level. Below are few of them;
How Drupal Set to Lead in 2022?
Drupal was introduced in 2001 and has been updated to the 9th version (released June 3, 2021). Despite its appearance, the Drupal 7 and 8 codebases are different from the Drupal 9 codebases because upgrading from Drupal to another version requires a whole new code.
Therefore, you need to rebuild the websites running on the previous version of the CMS and update those frameworks to the latest Drupal version. These upgrades can spend time and money on your site.
Anyway, Drupal has a huge active developer community. The platform currently supports approximately 2.3% of all Internet websites, including government agencies and private companies. The reasons why Drupal will continue to be the leading CMS in 2022 are:
1. Powerful tool:
Drupal gets better with experience Drupal has emerged as a clear market leader as an enterprise-level CMS platform for more complex projects and tends to be on the larger side. It’s a very powerful tool, and at least for beginners, the trade-off between complexity and ease of use is huge.
2. Drupal is a real web experience management system.
Drupal differs from many competitors in that it makes it easy for organizations and marketers to integrate third-party tools. This is because Drupal CMS prioritizes being a flexible platform that acts like a web experience management system. This allows you to use your favourite customer relationship management (CRM) software. You can integrate Salesforce or your inbound marketing platform into your website instead of enforcing it. Use your own automation and analysis tools. For this reason, Drupal is a clear choice for organizations that want to seamlessly integrate their favourite third-party technologies into their websites.
3. Customer-centric personalized user experience
Drupal 9 provides businesses with the tools they need to create customer-centric experiences. Your website should meet the needs of your visitors and guide them to their important purchase decisions from the moment your web page is loaded. As Forrester points out, in today’s market, every time you visit a website, you use personalized customer-centric interactions to create an experience tailored to your unique needs across multiple channels throughout your user journey. It makes you feel like you are being adjusted.
Read How Drupal leads to user experience
For these reasons, there are several built-in modules that were crushed to select the best selection between content management systems.
a. Personalize –
Use one of Drupal’s content personalization modules, including personalization modules, browsing history recommenders, commerce recommenders, and context menu blocks, to provide the right experience for your users.
Improved Caching Features- Drupal leads on page load efficiency and speed thanks to big pipes and other cache optimization modules.
b. Options and flexibility-
There is one way to create a good user experience with Drupal. In some circumstances, although flexibility is required, such as a flexible landing page for a specific marketing campaign, other unified management requires exterior and sensation with any kind of content. General means for delivering units separately are sales modules.
c. Flexible Layout for Marketing Campaigns-
The Drupal Core now includes a Layout Builder module. It’s a visual design and layout tool that makes it easy to create flexible landing pages and reuse content throughout your marketing campaign. Another popular alternative is the Gutenberg module, which has the same flexible editor as in WordPress.
d. Built-in block system –
Drag and drop blocks to repeat the same block on multiple pages to reposition the look and feel of text and images on your site for design consistency and content reuse. To do.
e. WYSIWYG Editor –
A very powerful feature that allows you to see what the text and images you type in the text editor will look like before the user presses the publish button.
f. Responsive Design –
Whether your website visitor is on your smartphone, tablet or desktop, Drupal’s Responsive Web Design is ready to use and adapts to your screen. Social Media Module-Use one of Drupal’s various social media integration modules to easily connect your online customers to your Twitter and Facebook social media feeds from your website.
g. Multilingualism –
These features are built into the core of Drupal 8 and allow you to translate websites based on your geographic location and change the language displayed on your website.
h. Quick Edit –
Save time adding and uploading content to your site by typing directly into Drupal’s text editor.
Improving the UX and UI is similar to cleaning a store, creating a more representative, cosy and efficient store for customers to visit and staff to work. The advantage of placing the storefront on the foundation of Drupal is that it is almost guaranteed to work on solid ground.
4. Drupal is highly extensible via API
Access to robust APIs is a key element required by modern CMSs to improve and integrate every step of the customer journey. The Drupal 8 and 9 releases have announced some such APIs.
Drupal8’s RESTful Web Services API supports isolated Drupal sites. Communication between native iOS / Android mobile apps and Drupal sites. And integration with web services. JSON: The API module enables serialization and communication via JSON. The Render API enhances the user experience with faster page rendering and a better caching protocol. Drupal 8’s translation API can adjust the language of your site based on the location of your audience. In addition, Drupal’s APIs, queries, GraphQL, and microservices models make it easy to adapt to almost any architecture with tools and features that enhance the customer, administrator, and developer experience.
5. Drupal integrates well with popular marketing tools
As companies look for dynamic content on many digital touchpoints (omni-channel), they need a Web CMS that supports new sales and customer engagement technologies. E-commerce is another area where Drupal excels. Drupal integrates seamlessly with enterprise commerce platforms such as Tesla, IBM WebSphere Commerce, Magento, Puma and Motorola to increase sales by improving customer interaction. With the
Google Analytics module, you can collect and adjust all your critical customer data to optimize how well your Drupal website can respond and engage in your target market.
6. Drupal is great for SEO: Tool for Metadata and Taxonomy
According to a 2017 Forrester report, semantic structure plays an important role in the working life of content creators and administrators. You can use automatic tagging tools such as Drupal’s Metatag module to automatically add metatags to your website. This is a benefit of search engine optimization (SEO). Drupal’s Meta Tags module allows you to style how content is displayed on social media sites using APIs such as the Twitter card for Twitter and Facebook’s Open Graph protocol, allowing you to share consistent messages across platforms. .. All of these tools make Drupal SEO one of the best configurable options of any Web CMS.
Another important advantage of modern SEO-enabled websites is a flexible and intuitive classification system. The classification system built into Drupal is designed to make it easy to organize your content using keywords. This intuitive content classification system has obvious advantages. It makes it easy to organize information on your site, such as by topic, navigate to search terms, and set display options. Drupal’s flexible classification system is designed to support the growth of your organization, allowing you to add content and functionality to your website without breaking the CMS seams.
2022 Drupal: Launch of Drupal 10
Drupal releases a new version that competes with the changing dynamics of the CMS. Drupal 7 will be discontinued in 2022, but Drupal 9 remains the latest version. Introduced last summer, this Drupal version can improve and update your website’s infrastructure.
The new platform leads the CMS in innovation, personalization and scalability. Needless to say, there is room for integration with CRM such as HubSpot, e-commerce, and Salesforce. That said, Drupal 10 is coming soon, as it’s due out in 2022.
Drupal is a reliable, efficient and secure platform for building websites and migrating from existing CMS systems. While the platform is aimed at high-end and global organizations, start-ups and small businesses can also use the Drupal infrastructure. Companies that don’t have an in-house development team can hire developers from a certified Drupal development services company like LN Webworks Pvt. Ltd.
Drupal developers are in high demand these days due to the popularity and increasing security of the platform, and hiring developers for CMS development projects can be very expensive. However, given the quality of the developers and their hourly wages, hiring Drupal developers from offshore Drupal developers can be a viable alternative. If you need to hire a project developer, you’ll need to look for the Drupal Development Services Company. LN Webworks Drupal developers have expertise in Drupal development, consulting, renewal, and maintenance, and are exploring Drupal’s wide range of customization options to address the implementation challenges faced by companies in the market. Contact us today to discuss your website development needs!