MediFocus Healthcare Case Study

Client

MediFocus

Industry

Healthcare

Services

Website Development, Multilingual Website Development, Drupal Development

Tools

Drupal 11

THE CHALLENGE

When Patients Need Answers Before They’re Ready to Book

Choosing eye surgery starts with questions, not appointments. Visitors want to understand their options, know what a treatment involves, compare costs, and decide whether it is worth speaking to a specialist. MediFocus needed a website that could guide people through these questions without overwhelming them with complex medical information.

The clinic offers several procedures, including ReLEx SMILE, Femto LASIK, Presbyons, lens implants, lens replacement, and premium cataract surgery. Each serves a different need, making it important for visitors to find information relevant to their circumstances rather than navigate a long, undifferentiated list of treatments.

OUR APPROACH

Build the Website Around What Visitors Need to Know Next

We approached the project from the visitor’s perspective: someone arrives with a concern, explores relevant treatments, looks for reassurance, and decides whether to take the next step. The website was organized to support that journey, with plain-language treatment information and clear routes to further assessment or consultation.

Rather than treating language support as a separate layer, the team used Drupal’s multilingual capabilities to connect translated content, menus, and URLs. The result brings treatment discovery, practical information, and appointment options into one connected experience.

1

Started with the visitor’s concern

2

Made the next step easy to find

3

Supported informed decisions with practical details

4

Treated multilingual navigation as part of the journey

5

Gave the clinic control over its content

We Have Delivered A Website Around A More Straightforward Visitor Journey

Treatment-focused content
Plain-language explanations
Online self-test Feature
Appointment booking
Multilingual website
Trust and transparency
Editorial management
Search and analytics foundations setup

THE TECHNOLOGY

A Flexible Foundation for a Multilingual Healthcare Website

Drupal 11 provided the content-management foundation for MediFocus. Its structured content and multilingual capabilities help the clinic maintain a connected experience across treatment information, supporting resources, and translated pages.

Drupal 11
Multilingual content and SEO
Integrated visitor tools

METHODOLOGY

What Our Process Looked Like

1

Understand the Patient Journey

Identified the information visitors need when exploring eye surgery, from their initial concern and treatment questions to pricing, reassurance, and consultation options.

2

Structure the Information

Organized treatment pages and supporting content so visitors can navigate by need or procedure.

3

Connect Content and Functionality

Bring together Drupal’s multilingual capabilities, the online self-test, appointment calendar, patient reviews, and analytics within the website experience.

4

Support Ongoing Management

Provided a structured content foundation that allows the MediFocus team to maintain and expand its website without making every routine update a development task.

MEASURABLE IMPACT

A More Connected Experience for Exploring Eye Care

The website improvements focus on making treatment information easier to navigate, supporting the clinic’s multilingual audience, and providing clear routes to further assessment or consultation.

A Clearer Route to Consultation

Visitors can explore treatments, use the online self-test, and find appointment options through a connected journey.

Information to Support Decisions

Pricing, FAQs, patient reviews, and surgeon information help visitors investigate their options.

Three Language Experiences

Dutch, English, and French content support MediFocus’s multilingual audience.

Greater Editorial Independence

The clinic’s team can manage key website content without depending on developers for every routine update.

“The new foundation gives ACG greater control over how its global digital ecosystem evolves.”

ACG World

Global pharmaceutical manufacturing

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