Manisa Beauté Salon Website Redesign & Marketing Case Study

Client

Manisa Beauté Salon & Aesthetics

Industry

Beauty & Wellness

Services

Website Design & Development · Technical SEO · Local SEO · Google Business Profile Management

Tools

WordPress

THE CHALLENGE

Creating a Digital Experience That Matched a Premium Beauty Brand

Manisa Beauté Salon needed a website that better reflected its premium positioning and made its services easier for customers to explore. The website also needed to provide a simpler appointment journey, particularly for customers looking to connect directly with the salon.

Alongside the website redesign, the project required a stronger technical SEO foundation and consistent business information across the website and Google Business Profile. These elements formed the foundation for continued organic visibility and local search activity.

OUR APPROACH

Combining Premium Presentation With Practical Customer Journeys

We have rebuilt the website with a responsive, mobile-first experience and created more than 30 service pages using a reusable structure. The booking journey was simplified through WhatsApp integration, allowing visitors to initiate appointments through pre-filled messages.

Following the website launch, the engagement expanded into ongoing SEO and Google Business Profile management, creating a continued optimization process rather than treating the website launch as the end of the project.

1

Mobile-First Website Experience

2

Structured Service Architecture

3

WhatsApp Appointment Journey

4

Technical SEO Foundation

5

Local Search Management

A Website Built Around Services, Bookings, and Local Discovery

Complete WordPress website redesign
Mobile-first responsive design
30+ service pages
Reusable service-page structure
Mega-menu navigation
WhatsApp-integrated appointment booking
Google Analytics and Search Console setup
Sitemap and schema implementation

THE TECHNOLOGY

WordPress Built Around a Service-Led Customer Experience

WordPress provided the foundation for the website, allowing the service portfolio, blog, booking journey, and ongoing content strategy to be managed through a flexible CMS.

WordPress The core CMS and website development platform.
WhatsApp Integrated into the appointment journey to provide a direct communication channel between prospective customers and the salon.
Google Analytics + Search Console Configured to support website measurement, search visibility monitoring, and ongoing SEO activity

METHODOLOGY

What Our Process Looked Like

1

Understand

Reviewed the salon's service offering, premium positioning, customer journey, and requirements for appointment communication.

2

Structure

Organized the website around service categories and created a reusable structure for 30+ service pages.

3

Build

Developed the responsive WordPress website, navigation system, WhatsApp booking journey, blog structure, and security measures.

4

Optimize

Established the technical SEO foundation and continued with Google Business Profile and ongoing local SEO management.

MEASURABLE IMPACT

From Website Redesign to an Ongoing Digital Growth Foundation

The project established a more structured digital presence for Manisa Beauté Salon, combining a redesigned website with technical SEO and continued local search management.

30+ Service Pages

Created a structured service library to give the salon's offerings dedicated digital destinations.

Direct Booking Journey

WhatsApp integration gives visitors a direct route to initiate appointment conversations.

Technical SEO Foundation

Search Console, Analytics, sitemap, schema, SSL, and related technical requirements were established.

Ongoing Optimization

The engagement continued beyond the website launch through SEO and Google Business Profile management.

“The new foundation gives ACG greater control over how its global digital ecosystem evolves.”

ACG World

Global pharmaceutical manufacturing

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