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PotatoPro

Scaling a Global Industry Platform for What's Next.

Client

PotatoPro

Industry

Food & Agriculture

Services

Drupal Development · Platform Engineering · Content Architecture

Tools

Drupal 10 · PHP · Nginx · Redis · Solr

THE CHALLENGE

A Growing Content Platform Needed Room to Scale

PotatoPro had established itself as a major source of information for the global potato industry, but its digital platform needed to support growing demands around publishing, personalization, search, and distribution.

The challenge was to create a flexible foundation that made content easier to manage while supporting broader distribution and future growth within a defined delivery window.

OUR APPROACH

Turning a Content Platform Into a Growth Engine

We structured the platform around how content is created, managed, discovered, and distributed. Rather than treating the website as a collection of pages, we built a flexible content architecture capable of supporting personalized experiences and multiple distribution channels.

The platform gave the internal team greater control while creating room for new digital experiences and future commercial opportunities.

1

Flexible Content Architecture

2

Personalized Landing Pages

3

Open API Distribution

4

Advanced Search

5

Scalable publishing

We Delivered a Scalable Content Publishing Platform

  • Drupal 10 implementation
  • Flexible content architecture
  • Personalized landing pages
  • Open API development
  • Advanced search
  • Content distribution capabilities
  • Responsive experience improvements
  • Ongoing platform support
THE TECHNOLOGY

A Content Architecture Built For Distribution

PotatoPro required more than a publishing platform. Its technology needed to support structured content, personalization, search, and distribution across channels.

Drupal provided the flexibility while Solr, Redis, and Nginx strengthened search, caching, and delivery performance.

  • Drupal 10
    Content foundation
  • Solr
    Search infrastructure
  • Redis · Nginx
    Performance & delivery

What Our Process Looked Like

1

Align

Connected business and technical requirements.

2

Audit

Reviewed UX, content, and performance needs.

3

BUILD

Created the flexible Drupal architecture.

4

Launch

Delivered within the agreed timeline.

MEASURABLE IMPACT

Built For Content At Industry Scale

The new PotatoPro platform created the structural flexibility required for a global industry media business. Its Drupal foundation supports richer content publishing, personalized landing pages, APIs, and future expansion without requiring another ground-up rebuild.

15 weeks

New platform delivered within the planned schedule

20%

Enterprise CMS foundation Built for content-heavy digital publishing

1

Connected research-to-creative workflow

End to End

Research, strategy and production in one platform

Paul Potato, Founder, PotatoPro

Is your content platform becoming a bottleneck?

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