Toll Hopper
Turning a Complex Toll-Pass Journey Into a Clearer Buying Experience.
Turning a Complex Toll-Pass Journey Into a Clearer Buying Experience.
Toll Hopper
Travel Technology · Ecommerce
Experience Design · Frontend Modernization · Ecommerce Optimization
Next.js · Strapi
With a major advertising campaign approaching, the platform needed to become faster, clearer, and easier to use within a tight timeline, without disrupting the live business.
Rather than rebuilding everything, we modernized the experience around what already worked. UX restructuring, frontend improvements, and AI-assisted development helped create a clearer buying journey under a demanding launch schedule.
Existing stack retained
Core journey simplified
Checkout restructured
Frontend modernized
AI-assisted delivery
Toll Hopper’s experience was improved around its existing Next.js and Strapi ecosystem. The technology layer was modernized where it mattered most, creating a more maintainable frontend without forcing a complete platform replacement.
Mapped the customer journey and business priorities.
Removed friction from navigation and checkout.
Improved the existing frontend architecture.
Tested and refined the experience before launch.
A streamlined customer journey and a more efficient development process helped Toll Hopper improve the buying experience while moving from redesign to launch faster.
Conversion improvement
Faster delivery workflow
Redesign and launch window
Ready for the seasonal campaign
“The project combined speed, accountability, and a practical approach to modernization.”
Travel technology platform
Improve the experience without automatically replacing the technology underneath it.
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