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According to research, the Apple App Store offers around 1.96 million mobile apps for download, while the Google Play Store offers around 2.87 million mobile apps for download. It is as if our world is overcast by mobile applications. However, according to an astonishing report, only 0.5% of mobile apps actually succeed. This implies that 99.5% of applications fail, which clearly indicates that designing a successful mobile app is not an easy ride. So, does that mean you should abandon the idea of developing a mobile app for your business? No, obviously not!
85% of consumers prefer shopping via mobile apps over websites. Moreover, people spend around four hours and 48 minutes using mobile applications every day. Imagine the enormous fruits you can reap if your mobile app lands among the 0.5% of applications that succeed. In this blog, we’ll together explore how to build a top-notch mobile app users cannot escape the charm of.
Mobile Interface Design: The Make-or-Break Factor for Your Mobile App
User interface (UI) is the point of communication between the users and your mobile application. It is the first thing they encounter after downloading your mobile app. This implies that the UI determines your app’s first impression in the eyes of the consumers.
Not only this, but it also affects conversions, return customer rate, and your brand’s reputation. Given that, captivating mobile interface design is the key to developing a phenomenal mobile app. Make your user interface intuitive, easily navigable, and appealing and nothing can stop you from winning the hearts of the users.
Now, let’s embark on an in-depth exploration of the indispensable elements that make mobile interface design impactful.
5 Essential Elements For Impactful Mobile Interface Design
1. Keep the end goal in mind, i.e. user satisfaction
If you have an inner hunger to make your app succeed, user satisfaction is something you cannot overlook at any cost. Think about it for a moment. If the users aren’t happy with your app, does it matter what unique features it possesses? Obviously, the answer is no.
This implies that absolute user satisfaction should be the ultimate goal of your user interface. To equip it with the potential to accomplish the aim, think of a value proportion that’ll make the users stick to your app. Find out the unique benefits you can offer or other things you can do that’ll keep them coming back time and again. Investigate what your target audience expects from your mobile app.
A major factor that distinguishes the top 0.5% of mobile apps that captivate the hearts of users is that they are target audience-centric. Every element of the mobile app development process from the user interface to the checkout process is filtered through the sieve of user satisfaction.
In order to fulfill your dream of building a mobile app with millions of downloads, it is imperative for you to pursue user delight. Dive into user problems and make them the focal point of your mobile app. This doesn’t mean that you have to ignore your business goals, definitely not. Establishing a fine balance between your goals and a user-centric approach is the key.
At every step of the user interface design process, step into the shoes of the consumers. Then, ask yourself what features or elements are redundant. What can be better and what is missing? Are there some difficulties you might experience as a first-time user or the UI is too simple and lacks appeal? The answers to such questions will unarguably help you pave closer to developing a mobile app that’ll achieve tremendous success.
2. Exceptional first experience
The first few moments the users spend navigating through a mobile app serve as the pedestal for future interactions. If your target audience finds something of great value in your mobile application right from the beginning, only then they will return. Otherwise, your app will land in the enormous pile of mobile applications users download with zeal but abandon after the first visit.
In order to prevent this from happening, it is crucial for you to render an exceptional first experience to them without fail. Are you pondering over how to do that? The answer lies in an engaging onboarding process. The moment people open your app for the first time, they should find in-app tutorials, video links, how-to screens, or tooltips introducing them to the benefits of the application.
Besides, it is also advisable to help them get acquainted with the unique and intriguing features of your application. If you hit this shot right, your app is bound to be a success. Further, by establishing a seamless login and registration process you can make more points with the users and earn their loyalty. Social media profile integration can be a great first step in this regard.
As some people don’t prefer sharing their sensitive information, it is usually advisable to limit yourself to only the essential information required. This will prevent users from abandoning your mobile app due to the resistance toward sharing sensitive information
3. Remember app development is not web development
While embarking on your journey to developing a phenomenal mobile app, remember not to confuse things with web development. Websites and mobile applications have entirely different requirements when it comes to exhibiting massive appeal. This is because users have different expectations from applications as compared to websites.
If you think that translating your business website into a dedicated mobile app may work, it is time to rethink your decision. The text will turn out to be extremely small leading to eye strain and headaches. This implies that translating your site into a mobile app isn’t an option. Hence, it is advisable to hire a specialized mobile app development team.
They can help you ensure that no strenuous font or cluttered design troubles the users. They can also equip your mobile app with responsive design to ensure that it fits perfectly into all types of screen sizes. Further, make sure to utilize a vibrant yet appealing color scheme for your app and do not forget to incorporate decent white space to facilitate greater visual appeal.
4. Neat and consistent design
Clutter is frustrating and induces exhaustion. To identify the truth in these words, try arranging your desktop icons in a haphazard manner and then, look at them for a minute or so. Analyze how you feel. Don’t your eyes feel a little heavy? Don’t you sense some kind of discomfort in your eyes, head, or your inner state?
Now, arrange the icons in a systematic manner and look at them for a minute again. Doesn’t it feel relieving? From this simple activity, you can understand the importance of a neat and consistent mobile interface design. Arrange all the icons, menus, and other stuff in an orderly manner and you’ll enhance the chances of your mobile app’s success to a great degree.
Further, it is natural to feel tempted to integrate flashy designs, extra features, and other glittery stuff in an endeavor to make your mobile app alluring. However, it is crucial to realize that overdoing creativity is synonymous with adding extra salt to a dish and spoiling its taste. Flashy designs can severely impact eye comfort and prompt users to abandon your mobile app.
This implies that focusing on a solemn yet appealing design is the key to winning the hearts of the users. Don’t forget to stick to the most important and meaningful mobile app features and a consistent color scheme and typography. If possible, you can also incorporate some features and functionalities to make your mobile app accessible to those suffering from some form of disability. By doing so, you can access a wider customer base and expand your business to new avenues.
5. Availability of multiple interfaces
No doubt, the touch interface is prominent in smartphones, but at times it isn’t convenient to use. For instance, while driving a car it is better to use a voice interface for searching a place on Google Maps than using a touch interface. If someone has a physical disability in that case too, a voice interface might be better suited.
In order to make your mobile app capable of rendering the maximum comfort and convenience to the users, it is advisable to make multiple interfaces available to them. Voice interface and gesture-based interface are two effective interfaces you can integrate into your mobile app alongside the touch interface. Let’s explore the merits of these two interfaces in a bit more detail.
We, human beings, have an innate inclination toward using our voice as a means of communication. Voice communication is perhaps the most convenient mode of interaction for us and we find it easier to talk to our devices than interacting with them through touch.
So, you can integrate a voice assistant into your mobile app to enhance its appeal and usability. It can also give you access to a wider audience by making your application useful for people with physical disabilities.
Gestures or non-verbal cues constitute another important mode of communication through which we interact with other people. You can take your mobile app’s functionality to a whole new dimension by integrating a gesture-based interface into it. It will enable users to interact with your mobile application through hand gestures and muscle movements.
This implies that even those with speech disabilities and other physical disabilities who cannot use voice or touch interface may become capable of using your app with a gesture-based interface. Seems appealing, doesn’t it?
Let’s Wrap Up
In a nutshell, a majority of mobile apps land into premature graves and only a small fraction accomplish the desired success. If you aspire to land among those that bask in the sunshine of enormous success, mobile interface design is a key aspect you should focus on. In the presence of an engaging, intuitive, and appealing interface, a mobile app has a high probability of succeeding. The above-mentioned are some elements that can help you create an extraordinary mobile interface design.
If you have any further queries or require a reputed mobile app development company to assist you in building an exceptional user interface, LN Webworks is ever ready to serve you. Our experienced team of app developers has a history of developing top-notch user interfaces and leading mobile apps to the desired success. Contact us today and experience the magic we create.
Manpreet SinghDrupal Expert
Manpreet is a detail-oriented website and web application developer with 6+ of experience delivering solutions, ranging from small microsites to big portals, including corporate intranets. He has been building Drupal-powered sites since version 7.