Why do I Need a Mobile App for my Business?

Smartphones are ruling people’s hearts and the world. According to research, approximately 6.92 billion people use smartphones worldwide today. Besides, they spend 90% of their mobile time on apps. In light of the growing admiration for mobile applications, you may wonder whether you should also create a mobile app for your business like others. Ikea, Starbucks, McDonald’s, Volkswagen, and Nivia are some eminent organizations with phenomenal mobile applications. Not only big businesses, but research has highlighted that 48% of small businesses also use a mobile app to connect with consumers.

So, should you also join the league? Here, we’ll explore 10 major reasons why it should actually be on your radar.

10 Reasons Why Building a Mobile App is Indispensable for Your Business

1. Better personalization

Personalization is inevitable for accomplishing thriving success as a business today. According to research, a whopping 60% of customers say that they are inclined to become repeat customers after getting a fantastic personalized experience.

A dedicated mobile app bolsters personalization by prompting the users to create a user profile and keeping track of their geolocation. With this information, you get to understand your customers in a comprehensive manner. Consequently, you can tailor your offers, product recommendations, and content according to their preferences.

Besides, you can send highly relevant messages to the customers making them feel as if you possess the capability to sense their pulse. Such awe-inspiring experiences captivate their hearts and bind them to you with an imperishable bond.

2. Enhanced brand visibility

One of the most incredible benefits of developing a mobile app for your business is enhanced brand visibility. Imagine your business taking the form of a mobile application and finding a place in the smartphones of your customers. Could anything be more amazing than that?

Whenever they scroll through their smartphones, they’ll see your mobile app. Doesn’t matter even if it’s for a fraction of a second, but they’ll get to remember you. When compounded together, these brief sessions of remembrance will ultimately lead to an indelible imprint on your customers’ minds.

Whenever they’ll require the products and services you offer, they’ll visit your app without any second thoughts. Imagine the degree of competitive advantage you’ll gain over your competitors in this scenario.

3. Improved user experience

One thing consumers refuse to compromise with is user experience. Research suggests that 80% of consumers do not hesitate to pay extra for a better user experience. Given that, by rendering a phenomenal user experience, you can outstrip your competitors and take your organization to a whole new sphere of success.

A mobile application can take you a long way when it comes to improving user experience. The convenience of use occupies a fair share in determining user experience, and people find nothing more convenient than doing business with companies through mobile apps.

After all, apps work faster than sites, offer basic functionality even when users are offline and are more interactive. Besides, mobile apps enable consumers to access your products and services in a blink of an eye. No need to take the pain of opening a browser and entering the domain name and URL.

4. Deeper dive into customer data

Customer data creates an effective and empowering center through which you can better understand your customers and their requirements. You can utilize this knowledge to implement tailored marketing tactics and prompt your target audience to respond to the call to action.

Another phenomenal use of this data is to offer customized offerings to your customers in line with their interests which significantly enhances conversion rates. Mobile applications provide valuable insights related to customer data through user behavior analysis, time expenditure analysis, and examining the most and least engaging aspects.

Besides, you can also tap into the vast ocean of customer feedback through your mobile application. So, have you already made up your mind to get a mobile app developed for your business?

5. Escalated customer engagement

Your overall revenue is a direct function of customer engagement. High customer engagement can double your revenue and quadruple your profits. Given that, it is an arena of business that deserves your unwavering focus.

With an interactive mobile application, you can reap immediate payoffs when it comes to escalating customer engagement. Mobile apps establish an interactive gateway between you and your customers through which they can directly engage with your business.

You can send tailored messages highly relevant to specific customers and employ push notifications to provide customized offers. By persistently implementing such tactics you can reinforce consumer interest in your business and keep them engaged.

6. Increased sales and revenue

Mobile applications possess a strong gravity pull consumers cannot help but get drawn toward. A majority of people pick up their smartphones and begin scrolling mindlessly whenever they feel bored. If they have your app installed on their devices, there is a high chance they might end up exploring it to eradicate boredom.

Consequently, they may engage in impulse buying which can increase your sales and boost your revenue. Isn’t that good news? If your mobile app has an interactive and intriguing user interface, some customers might also develop a habit of using it for overcoming boredom. Imagine how profitable it can be for your business.

Besides, the ease of shopping through a mobile phone also persuades customers to make purchases which again contributes to an increase in sales. So, by unleashing the power of a phenomenal mobile application, you can unarguably take your business on an upward spiral of escalating sales.

7. Attainment of competitive advantage

The ubiquity of the internet has made it imperative for business owners to own a dedicated business website. No wonder a majority of businesses run their websites online. This makes it essential for you to question, how can you stand apart from the crowd.

A mobile application can unarguably be the best answer to this question. By integrating a mobile app with your business website you can attract swarms of customers and effortlessly outperform your competitors. Once you have this dynamic combination in place, no matter what your competitors try, they’ll have a hard time coming neck and neck with you.

Are you already planning to invest in developing a mobile app for your business?

8. Superior customer service

Did you know that 68% of customers do not hesitate to pay more to avail products and services from a brand known for rendering fabulous customer service experiences? Additionally, 93% of customers are inclined toward making repeated purchases from such companies. Seems fascinating, doesn’t it?

If you envision offering unmatchable customer service to your valued customers, releasing a mobile app can take you a step closer to accomplishing your goal. A majority of consumers consider mobile apps to be a convenient mode of contacting customer service. A major reason why it is so is that they find it easy to access the required information from apps and get acquainted with how to contact whom.

To be precise, mobile applications serve as instant connections between you and your customers empowering them to reach you in a blink of an eye. Hence, they can report their feedback seamlessly and avail the desired support from you.

9. Easy upgrading with technological advancements

Technology is ever-changing. The technology that rules the world today becomes outdated tomorrow. In order to sustain in the world of business overcast with ferocious competition, upgrading yourself with the advancements in technology is indispensable.

When you have a mobile application for your business, this task becomes a lot easier. You can effortlessly incorporate any new features and functionalities into your mobile app, and your customers can upgrade the version from the Google play store or app store.

In stark contrast, upgrading a website is often more complicated as it involves updating your server-side code, thoroughly testing it, and pushing it live. This implies that you can stay ahead of your competitors by updating your mobile app first and then updating your site.

10. Boosted customer loyalty

In the words of Chip R. Bell, “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” Such is the power of customer loyalty.

A fabulous mobile application can go a long way in helping you captivate the hearts of your customers and gain their priceless trust. Through your mobile app, they can quickly access the required information about your company. They can also use the help option to raise their concerns. Whether they need to learn about the viability of a product or your company’s specific workings, they can effortlessly contact you.

If you get their issues or queries resolved quickly, you can unquestionably gain their trust which in turn reaps enormous benefits such as boosted revenue, word-of-mouth marketing, and enhanced reputation.

Let’s Wrap Up

The bottom line is that mobile applications render tremendous benefits that can put a business into a more profitable situation. Increased personalization, brand visibility, customer loyalty, consumer engagement, and sales and revenue are some of them. If you are also bubbling with the desire to avail these monumental benefits, it is time to initiate the process of developing a mobile app for your business. In case you don’t know where to begin, you can contact LN Webworks, a distinguished web development company, and avail their invaluable assistance.