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Today, smartphones and mobile apps have become mainstream. According to research, the number of people owning a smartphone climbed to a whopping 6.9 billion in 2023. Besides, users spend 90% of their screen time on mobile apps. This revelation throws light on the fact that releasing a mobile app is unarguably a requisite for businesses to accomplish enduring success in this app-driven world. Mobile app development can act as a spark or catalyst for escalating your customer acquisition rates, conversions, and return customer rates.
However, building an invincible mobile app that can outperform the competition and attract and retain swarms of visitors is strenuous work. To captivate the hearts of your customers, your mobile app should possess cutting-edge features that deliver a phenomenal user experience without fail. Otherwise, your investment will turn out to be futile which is something you cannot afford at all.
Features That Lay the Foundation for a Successful Mobile App
1. A responsive and user-friendly interface
The user interface is the lens through which visitors perceive your mobile app. This makes it mandatory for any app worth its salt to possess a user-friendly and responsive interface. The moment visitors take the first look at your application, they should be able to understand which buttons to press and how to navigate through it. Everything should be easy-breezy for them. If that’s not the case, no matter what you do or how phenomenal your mobile app is in terms of other factors, visitors will feel disheartened and abandon it.
Besides, as smartphones do not come in a standard size, it is imperative for you to equip your app with a responsive design. After all, you wouldn’t want to stay limited to the users of a specific type of device or screen size.
2. ‘How-To’ or educational screens
What is the purpose of investing heaps of money and embedding your mobile app with cutting-edge features, if the users remain oblivious to them? Technology is ever-evolving and users are constantly bombarded with new features they don’t have the slightest idea about.
In order to help them leverage the maximum potential of your application, it is crucial to provide them with ‘how-to’ or educational screens after the initial download. If you integrate new features into your app through upgrades, again it is best to provide educational information to the users.
3. Search functionality
Comfort and convenience are the relentless pursuits of all human beings. Simplifying the process of navigating through your mobile app to the greatest degree possible is a sure shot key to attracting and retaining users. Introducing search functionality can work wonders in this regard.
It can empower the users to find anything on your mobile app with inconsiderable effort. Such ease of navigation can make them develop immense admiration for your app. Further, this can prompt them to choose you over and over again irrespective of how hard your competitors try to lure them.
4. Customer support features
According to the current state of affairs, inexhaustible customer support is a priority for a majority of consumers. Under such circumstances, only businesses with dogged determination to render unparalleled customer service can accomplish thriving success.
By integrating customer support features into your mobile app, you can provide your customers with a seamless channel to interact with you. Consequently, they no longer have to break themselves against the taxing process of finding ways to contact the customer support team.
5. Battery saving
Intriguing research conducted by LG revealed that 9 out of 10 people feel panicky when their smartphone battery drops below 20%. If your mobile app drains a lot of battery, undoubtedly, users would prefer not to use it. Even if it seems alluring they’d leave it the moment they realize that it quickly eats away at their device’s battery.
This calls upon you to integrate battery preservation features into your mobile app to promote long session durations and fearless usage.
6. Security by design
Cybersecurity is a pressing concern for businesses and customers alike. Everyone is vulnerable to cyber attacks today, and consumers filter companies through the degree of cybersecurity when deciding whether to do business with them or not. Given that, equipping your application with top-notch security features is the need of the hour.
The security by design approach can go a long way when it comes to rendering cutting-edge cybersecurity to your customers. It involves the application of the best programming practices, authentication technology, and relentless testing. All in all, security-by-design can empower every facet of your application with phenomenal security and minimize the possibility of infiltration.
7. Data caching
Data caching enables users to use your app regardless of whether they have an internet connection or not. It saves volumes of data on the user’s device which gives rise to seamless offline functionality.
Imagine how profitable it will be for your business when customers will be able to surf through the range of products and add them to their cart even without the internet. Once they have an internet connection, they can simply make the purchase with a single tap on the screen.
8. Seamless feedback system
A feedback system can take your mobile app and business to a whole new dimension of success. It can act as a gateway for users to directly familiarize you with their needs, complaints, and everything else you would love to hear from them. In light of all the information you get from them, you can take respective actionable steps and captivate their hearts.
For instance, if you come across a new feature they expect you to introduce, you can do it if you feel it’ll be beneficial. In case they come up with an issue or a complaint about a faulty operation of your app or some product, you can apologize to them and prevent them from abandoning you. Besides, you can devise a quick resolution to fix the problem before it gets aggravated and discovered by more users.
As you keep on introducing customer-oriented features and eradicate the issues they present, you’ll ultimately become an apple of their eye.
9. Augmented Reality integration
Augmented Reality is a terrific technology that has been causing a sensation right from its inception. Today, it envelops us everywhere. Whether it is SnapChat filters or the much-admired game Pokemon Go, AR is behind them.
In fact, now, we have incredible mobile apps like Ikea and ModiFace that enable us to try virtual furniture and make up products respectively. To be precise, AR is the future of mobile applications and to outstrip your competitors it is imperative to integrate it into your mobile app.
Think of how you can leverage the unfathomable potential of Augmented Reality depending on your business domain. For instance, if you sell clothes, you can offer AR-based virtual try rooms to boost customer experience and reduce the product return rate.
10. Data collection control
People are extremely cautious about their privacy and sensitive data. No doubt, you need data to gather insights into customer behavior and their preferences, but obviously, you wouldn’t want it at the expense of the valuable customer. There is no fun in gathering heaps of data if it leads to users abandoning your mobile app.
Some users hesitate from sharing certain data with you and giving them control over data collection can take your business to a whole new sphere of admiration. Be transparent about the data you collect and let your customers decide if they’d prefer to prohibit something.
11. Speech Recognition capabilities
Research suggests that at least 41% of adults in the US and 55% of teens use voice search every day. Pondering over why so many people prefer voice search? The answer is simple - the comfort and convenience associated with it. Comfort is our innate inclination and whatever supports it, we get drawn toward it.
Besides, there are circumstances where using voice search is a safer alternative. It is better to use your voice to interact with Google Maps while driving as compared to typing. Additionally, speech recognition can also act as a boon for those living with physical disabilities. All these factors together make speech recognition an indispensable feature for creating a phenomenal mobile app.
12. Multi-device synchronization
Nowadays, we can use multiple devices to access applications. This has made multi-device synchronization a must for all applications. To decipher why it is so, let us consider a scenario. You added some products to your shopping cart while using a mobile app during travel. Then, you return home, put your phone on charge, and suddenly plan to make the final purchase while working on your tablet.
Now, would you prefer to access your cart through your tablet or get up and bring your smartphone? You’d definitely want to access your cart through your tablet rather than switching to your smartphone. So, that’s why multi-device synchronization is crucial. You cannot afford to overlook it as the stakes can be quite high.
Let’s Wrap Up
The degree of success accomplished by your mobile app is a function of the type of features embedded in it. If it possesses an eye-catching design but lacks quality features, users will find it out within just a few minutes. A probable outcome of such a scenario is that they’ll abandon your app without any second thoughts.
To prevent you from facing any such repercussions, throughout the blog, we discussed some features you should focus on integrating into your mobile app. In case you have any further queries or want to seek help with incorporating these features into your application, you can reach out to LN Webworks without any dilemma. We are experts in creating cutting-edge mobile apps equipped with these powerful features. So, why wait? Contact us today.
LN WebworksYour Drupal Solution Partner
LN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.