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Did you know that people spend 85% of their smartphone time using mobile apps? This massive appeal of mobile apps has encouraged businesses to leverage their power to interact with their customers and become an integral part of their lives. Hence, a major of them have already availed or are planning to avail of mobile app development services to build their own interactive and engaging mobile apps.
If mobile app development is on your agenda too, you should definitely consider social media integration. According to intriguing research, a whopping 4.9 billion people use social media worldwide in 2023. Given that, social media integration can play a pivotal role in your app’s success.
7 Ways Social Media Integration Can Be Elevates in Your App’s Success
1. Easy-breezy access
Today, a majority of mobile applications allow users to sign in through their social media accounts such as Facebook and Twitter. This saves them from the monotonous task of filling in their details to sign up every time they download a new app. All they require to do is log in to the given social media app and grant access to their details.
Hence, social media integration promotes ease of access and ensures that users don’t abandon your app due to the monotonous signup process. Imagine the extent of competitive advantage you can gain if your mobile app is easier to use as compared to its competitors.
2. Better functionality
Social media integration can play a pivotal role in enhancing your mobile app’s functionality. Instagram and Tinder are two prominent examples of mobile applications leveraging the power of social media to take their functionality to a whole new sphere. Instagram enables users to sign in through Facebook and also share their Instagram posts directly on Facebook.
When it comes to Tinder, it not only allows users to sign in through Facebook but also pulls their data from the app to present mutual interests and mutual friends with potential matches.
You can also utilize social media integration to take your app’s functionality to a whole new dimension by contacting a diligent mobile app development company. After understanding your app’s goals and vision, app developers can mold their mobile app development services accordingly and present ways for effective social media integration.
3. Better engagement through in-app social sharing
Social media integration makes in-app sharing possible. This feature adds social media feeds into a mobile app and makes the experience more engaging for users. For example, businesses can include their Twitter account feeds and Facebook page feeds in their mobile application.
This will help users stay informed about any events that were organized or will be organized in the near future. Besides, users can also engage in interactions with other participants without moving out of the app. All these things can together enhance user engagement and promote long-term association with your mobile application.
4. More downloads
If social media websites are seamlessly connected with your mobile app, it is plausible that people find the download link while scrolling through their social media feeds. In case they find your app captivating, they’ll definitely download it and become a part of your community.
All in all, social media integration can lead to more mobile app downloads and expand your reach. So, while availing mobile app development services, do not forget social media integration.
5. The influence effect
FOMO or the fear of missing out often plays a crucial role in driving customers to purchase products and services. People have an innate tendency to be influenced by what other people are doing or having. Whenever a social media user finds someone using a particular product, having a certain experience, or enjoying a service, they also feel driven to have a similar experience.
Given that, social media integration can enhance your reach and also prompt potential customers to make impulse purchases.
6. Access to important analytics data
Effective social media integration enables you to tap into the likes, dislikes, and preferences of app users. Pondering over how? The answer is simple: through social media integration, you can gather valuable data about what the users share the most within their peer group, the kind of pages they visit the most, and the things they search for.
Through all this data, you can understand the behavioral patterns of the users and align your marketing strategies accordingly. Besides, if you are in the e-commerce domain, you can personalize recommendations and captivate the hearts of your customers.
7. Word-of-mouth marketing
Word-of-mouth marketing is one of the most fruitful forms of marketing. When your customers become your brand ambassadors, there is nothing more potent than that in terms of attracting new customers and driving more sales. Whenever people hear customers singing praises about a brand, they naturally feel inclined to invest their trust in it too. That’s the incredible effect of word-of-mouth marketing. If your mobile app possesses social media integration, your customers can easily share their experiences and recommendations with their friends. This will in turn enhance your brand reputation, bring in more customers, and lead to more conversions.
So, are you feeling driven to avail of mobile app development services and get social media incorporated into your app? After getting acquainted with how social media integration can be beneficial to your mobile app, you might desire to know how to add social media platforms to your application. So, without making you wait any longer, let’s proceed to discuss it.
How to Incorporate Social Media Platforms Into Your Mobile Application
Integrating social media platforms into your mobile application can be a daunting task. It not only requires expertise in mobile app development but also in-depth knowledge about social media integration best practices. For instance, you’ll be required to add clear, captivating, and properly visible click-to-add social media buttons to your app. This is important to help users sync their social media accounts with your mobile application without any hassle. Besides, you’ll also have to provide the users with an option to sign in to your app through various social media accounts.
All these things require expert assistance; hence, it is advisable to hire an eminent mobile app development company to handle social media integration for you. In the presence of skilled and experienced mobile app developers, even the complicated task of social media integration will become a piece of cake for you. They’ll take care of everything for you, while you can sit and relax.
Let’s Wrap Up
As billions of people utilize social media today, social media integration into mobile apps is immensely beneficial. An increase in sales, more app downloads, and better functionality are some incredible benefits of social media integration. To avail of these phenomenal results, a number of companies have already incorporated social media platforms into their mobile apps. If you are also feeling inspired to join the league, contacting a reliable and experienced mobile app development company like LN Webworks is important. After all, the overall performance of your mobile app will largely depend on the type of company you hire.
At LN Webworks, we have a history of creating top-notch mobile apps with seamless social media integration. Our enormous client base bespeaks our excellence. So, without any second thoughts, reach out to us today.
LN WebworksYour Drupal Solution Partner
LN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.