Revolutionizing SeCan's Online Presence With User-Centric Approach and Drupal 9 Collaboration

Overview

SeCan is a prominent Canadian agricultural company that distributes certified seeds to farmers nationwide. The company recognized the shortcomings of its previous website that hindered the effective communication of its mission and product range.

To resolve this, SeCan partnered with LN Webworks, a reputable Drupal development firm renowned for delivering superior web solutions. Together, they developed a user-friendly and SEO-optimized website that enabled efficient navigation and easy access to the latest information for customers.

Jeff Needam

Tech Director, Secan

To boost our online presence, we partnered with LN Webworks, and the outcome was exceptional. Their Drupal expertise in delivering a stunning website showcasing our products seamlessly. Their responsiveness, attention to detail, and professionalism were outstanding. We highly recommend LN Webworks to elevate any business’s digital footprint.

The Challenges: Creating A Unique Brand And Service That Would Stand Out in The Advertising Space

SeCan faced significant challenges with their website, which proved to be complex for both customers and content editors. The site required a user-centered design to improve the user experience, particularly for their customer base of older farmers who have limited access to modern technology.

Additionally, the website’s regular updates to their product offerings and the need to maintain a comprehensive product listing with multiple filters made website management particularly challenging for their content editors

• Complex design and navigation, poor user experience
• Low SEO and online visibility
• Outdated and difficult-to-use CMS
• Complex product listing, poor customer experience
• Performance issues with ecommerce component
• Outdated visuals and functionalities, limited engagement.

The Approach

At SeCan, we approached the website redesign with a user-centric philosophy, prioritizing ease of use and functionality over aesthetics. Our team began by developing user flow diagrams, followed by wire-framing and mockups, to ensure that the website’s design met the requirements of SeCan’s target audience.

For the backend development of the site, we recommended the use of Drupal 8. Given the content-rich nature of the website, Drupal’s capabilities made it the ideal choice for SeCan. Our expertise with Drupal allowed us to leverage its strengths to optimize the website’s content management and deliver an improved user experience.

Throughout the development process, we worked closely with SeCan to ensure that the website aligned with their business objectives. Our focus was on creating a site that would enable SeCan to better communicate its mission and showcase its range of products and services to a wider audience.

The Solution

LN Webworks has utilized the extensive knowledge of Drupal to develop a dynamic list of flexible Layout Builder components, enabling content editors to create department sites more efficiently and quickly than ever before. Additionally, the updated design system ensures that SeCan’s website stays within brand guidelines, while also providing content editors with greater autonomy to build and manage content efficiently.

With the implementation of the new Drupal 9 site, SeCan can now ensure that its customers have a seamless and engaging experience while browsing their website. The site’s enhanced functionality and user-friendly design allow for a smoother browsing experience, which is crucial in today’s digital landscape.