Rebuilding SeCan's Digital Experience Around its Users.
Client
Secan
Industry
Agriculture
Services
Drupal Development · UX · SEO · Content Architecture
Tools
Drupal · PHP · Bootstrap · Nginx
THE CHALLENGE
A Content-Rich Platform Was Making Simple Tasks Difficult
SeCan’s previous digital experience had become difficult for customers and the internal content team. Navigation was complicated, product information was harder to manage, and users needed a clearer way to find relevant agricultural information.
The challenge was to redesign the experience around real user journeys while creating a flexible content foundation for the SeCan team.
OUR APPROACH
Designing The Platform Around Real User Journeyse
We started with user-flow mapping, wireframes, and interface exploration to understand how customers and content teams interacted with SeCan’s digital presence.
Drupal provided the flexible foundation needed to bring product information, editorial content, and reusable components together while creating a clearer path through the platform.
01
User-flow mapping
02
Information architecture
03
Reusable components
04
Product discovery
05
Content flexibility
We Delivered a User-Focused Drupal Experience
Drupal platform development
User-flow mapping
Wireframe development
UI/UX implementation
Product listing architecture
Reusable content components
Multilingual capabilities
Third-party integrations
Connected Commerce Across Three Platforms
A Flexible Drupal Foundation For Content and Product Discovery
SeCan’s platform uses Drupal to bring product information, editorial content, and reusable page components into one manageable ecosystem.
The architecture gives the internal team more control while creating a clearer digital experience for customers.
Studied users, content, and business requirements.
2
Map
Created user flows and information architecture.
3
Design
Developed wireframes and visual direction.
4
Build
Created the Drupal platform and reusable components.
MEASURABLE IMPACT
Making Agricultural Information Easier To Find And Manage
SeCan's modernization created a clearer user journey around product discovery and content while giving its internal team a more flexible publishing foundation. The platform was rebuilt around reusable components and a more user-centric architecture.
50% Findability improvement.
Making products and information easier to discover.
1 Unified digital platform.
Connecting product and editorial experiences.
Reusable Content architecture.
Supporting faster content creation.
User-centric Digital experience.
Designed around real audience journeys.
To boost our online presence, we partnered with LN Webworks, and the outcome was exceptional. Their responsiveness and attention to detail stood out.
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