Rheumnow : Enabling a Rheumatology Media Company to Scale Their Digital Platform for Enhancing User Engagement
Overview
Rheumnow.com is a news source focused on the field of Rheumatology. The website was lacking in terms of scalability and user experience. Rheumnow offers daily updates on patient education, research updates and general information.
The content is written by experts in the field for rheumatologists and related professionals.Rheumnow required a scalable, user-friendly website to match the quality of their content
The Challenges: Overcoming Obstacles and Achieving Success
Rheumnow's website redesign aimed to increase user engagement and conversion rates. Improving the process of adding and editing user profiles was a major pain point that was addressed. While some performance issues were present, they were not the primary focus. Overall, the collaboration with LN Webworks resulted in a successful redesign that improved the user experience and engagement on the site.
- Complicated process for adding, claiming, and editing user profiles.
- High bounce rate indicating a lack of engagement from users.
- Low conversion rate of free users to paid subscribers.
- Performance issues affecting the site's speed and functionality.
- Outdated website design and lack of responsiveness on various devices.
- Need for a scalable website that could keep up with the site's high-quality content.
The Approach
To address Rheumnow's website challenges, we provided a custom Drupal CMS solution that offered a user-friendly and scalable platform. This solution allowed the site to efficiently manage and organize their vast collection of news, blogs, and video resources. Additionally, the Drupal CMS allowed us to optimize the site's performance and responsiveness on all devices.
Furthermore, we integrated live and recorded sessions into the site to provide patients with online access to knowledge and advice from therapists. This feature enhanced user engagement and facilitated communication between healthcare providers and patients.
Our solution also simplified the process of adding, claiming, and editing user profiles, which addressed a major pain point for Rheumnow's users. This, in turn, increased the conversion rate of free users to paid subscribers.
The Solution
LN Webworks collaborated directly with the owner/CEO of Rheumnow.com, holding daily calls to ensure everyone was in sync. JIRA was used as the task management tool, with each task added as a user story, and then sliced into different iterations.
Tasks for each web page were organized by priority level, with the highest priority elements addressed in the first iteration. This allowed the team to deliver maximum value to the client by focusing on critical elements first. Non-critical elements were addressed later, whenever time permitted.
Overall, this approach allowed the team to efficiently revamp the site, ensuring that the client's needs were met and that the site's functionality and user experience were improved.
