Shopify: The Ultimate eCommerce Platform to Scale Your Business in 2023

Gone are the days when customers relied on brick-and-mortar stores to make purchases. Today, the digital world has empowered them to shop online right from the comfort of their homes. With the rising fondness for online shopping, the number of ecommerce stores is also growing rapidly. As of 2023, around 12 million - 24 million ecommerce websites are available on the internet. 

To battle such fierce competition and sail ahead, online stores require a cutting-edge platform equipped with top-notch functionalities such as Shopify. By sailing into the sea of ecommerce business with Shopify, you can significantly enhance the chances of your company’s success. This is because it ranks among the top 10 ecommerce platforms across the globe. Pondering over what makes Shopify so phenomenal? We’ll delve into it soon but before that, we’ll discuss what Shopify exactly is.

What is Shopify?

For the uninitiated, Shopify is a software-as-a-service (SaaS) platform that enables businesses to create their online stores and sell their products without any hassle. It is interesting to note that Shopify doesn’t limit you to selling on the internet. Rather, with its multichannel support it makes it possible for you to sell at multitudinous places such as the web, mobile, and brick-and-mortar stores. 

When it comes to the basic functioning of the platform, it focuses on centralizing your customer data, product data, operational tasks, and other things in one system. As the system is seamlessly linked to all your sales channels, you can operate your business effortlessly. Shopify shoulders a majority of the responsibilities for you and enables you to direct your focus on your new products and quality. Isn’t it fantastic? 

Now that you have a clear idea about what Shopify is, it’s time for us to take a plunge into the fascinating benefits you can avail of by running your ecommerce business with Shopify. 

7 Incredible Benefits of Shopify for Online Stores

As Shopify is among the most preferred ecommerce platforms worldwide, it should unarguably offer some benefits that set it apart from the crowd. Now, we’ll dig into exactly what advantages it offers.

1. Immense customization

As the internet is flooded with ecommerce websites, establishing a unique presence has become daunting. To address this issue, Shopify enables you to leverage the power of customization to set yourself apart from the crowd. You can align your online store’s design and outlook with your brand’s vision and goals. 

Besides, you can also incorporate various features in congruence with your target audience’s preferences. With such immense customization, you can not only enhance user experience but also establish your brand’s unique identity. 

2. Incredible analytics tools

Performance analysis is an integral part of growing as a business. As a top-notch ecommerce platform, Shopify is aware of it. Hence, it offers incredible analytics tools to help you identify your business’s strengths and weaknesses. In light of this awareness, you can work on the aspects you lag in and take your business on an upward spiral of growth. 

You can also analyze how much time visitors spend on your online store, where they spend most of their time, and what gets their minimum attention. Imagine if you know all these things, how easily you can align your business with customer preferences and captivate their hearts. 

3. Phenomenal mobile optimization

Today, most people spend more time on their smartphones than laptops and desktop computers. After all, these compact devices more or less possess all the basic functionalities of a computer. With its phenomenal mobile optimization and responsive themes, Shopify makes your online store accessible to smartphone users. They can navigate through it without any hassle and have a fulfilling shopping experience. If you aspire to win the hearts of mobile users, availing of Shopify development services is definitely a good idea. What do you think? 

4. Dedicated and secure payment gateway

A secure payment gateway is an indispensable requirement for building a reputed and trustworthy ecommerce store. If you guarantee customers that all their confidential details related to their cards and other modes of payment will be absolutely safeguarded, only then will they visit your online store. 

Shopify makes gaining consumer trust a piece of cake for you with its dedicated, cutting-edge, and secure payment gateway. On top of it, the platform’s high-duty servers work wonders in keeping payment failures at bay. 

5. Exceptional customer support

Shopify is world-renowned for rendering exceptional customer support. It has a dedicated help center with a skilled team that leaves no stone unturned to help you mitigate any issues you are facing. You can reach them at any time through various means such as call, email, and chat. 

If you rely on Shopify, you can rest assured that your complaints and issues will be resolved promptly. So, are you feeling convinced to avail of Shopify development services? 

6. Video visualization and 3D product images

With technological advancements, customer preferences have also changed. Initially, online shoppers were content with making their buying decisions based on simple images. However, today they no longer settle for it. They want their online shopping experience to be as close to the traditional brick-and-mortar store shopping experience as possible. 

Sensing the pulse of the consumers, Shopify has introduced 3D product images and video visualization to give them a better idea of how a particular product looks in reality. With such incredible features, you can attract swarms of traffic to your online store, boost customer experience, and enhance conversions. 

7. Secure and dependable connection

Shopify boasts its SSL and PCI DSS certifications that ensure data transfer over a secure network through data encryption. As a leading ecommerce platform, it also implements other stringent data protection measures to prevent unauthorized access. If you have always dreamt of having a secure and dependable connection that doesn’t expose you to cyber fraud, you should unarguably consider Shopify. 

Let’s Wrap Up

The bottom line is that Shopify is a leading ecommerce platform that renders phenomenal benefits to businesses. Incredible data security, 3D product visualization, and unparalleled customer support are some of them. If you find Shopify to be the perfect platform for your online store after reading the blog, it is time to contact a Shopify development company. LN Webworks offers affordable and distinguished Shopify development services to its clients. Contact us today to experience the magic we create.