As per research, 56% of all online purchases were made through a smartphone in 2022. Besides, approximately 50% of all online shoppers bought products through their mobile phones during the 2022 holiday season. According to experts, the inclination toward mobile shopping will continue to increase further as we move ahead in time. This implies that mobile commerce is the future of ecommerce and building a mobile responsive website is fundamental for accomplishing enduring success as an ecommerce business.
If you are still wondering whether to avail ecommerce development services and build a mobile-responsive website or not, this blog will help you make an informed decision.
Mobile responsive design is also known as mobile-first design. It has smartphone compatibility at its focal point and hence, the initial website design and development is done with respect to mobile phones. Desktops come into the picture later on and the ecommerce business website is made suitable for them afterward.
To be a little specific, it is just that mobile phone compatibility takes precedence over desktop compatibility. It is unarguably a wise move as an enormous percentage of online shoppers shop through their smartphones now.
Mobile responsive web design is a magic bullet that empowers your web pages to render well on all devices irrespective of their screen sizes. It employs HTML and CSS to automatically resize your ecommerce business website in accordance with the screen sizes of the various devices it gets accessed through.
This rids you of the need to manage multiple ecommerce websites to support various devices such as laptops, tablets, and smartphones. With responsive web design, you can rest assured that your site will deliver top-notch performance on all types of devices irrespective of their screen size and resolution.
Consequently, you can experience a significant boost in website traffic, conversions, user experience, revenue, and customer retention rates. Besides, you can also avail a huge competitive advantage that ultimately helps you outperform your ecommerce business competitors.
When it comes to building a mobile-friendly ecommerce business website, responsive design is not the only infallible tactic that works. Adaptive design is also employed for building mobile-compatible sites. However, there are stark differences between these two approaches and responsive web design outperforms adaptive design on numerous parameters.
Now, let’s discuss how responsive web design gets an edge over adaptive web design.
As per UI/UX trend experts, responsive web design is a profitable choice for new and established websites as it is budget-friendly and requires less time for implementation. On top of it, there are a variety of templates available to choose from.
On the other hand, adaptive design is a complicated approach. It requires you to maintain separate CSS and HTML code for every layout you design for supporting different device types and screen sizes. However, adaptive design enables you to exercise more control and supports the creation of a more nimble ecommerce business website.
Now, if you are feeling convinced to opt for responsive web design for your ecommerce business website, let’s take a plunge into the enormous benefits you can avail.
1. Aligns with the web preferences of consumers
A majority of consumers prefer exploring the web through their smartphones. We have an innate inclination toward comfort and convenience, and these handy devices meet our needs seamlessly.
With a mobile-responsive website, you can create a comfortable shopping experience for your customers. Consequently, you’ll witness a significant enhancement in organic traffic, conversions, customer loyalty, and word-of-mouth marketing.
2. Turns visitors into brand advocates
What customers exactly want from an ecommerce website is a phenomenal experience centered around them. Mobile responsive design enables you to meet this expectation without fail. In turn, your customers begin to exhibit unparalleled loyalty toward your business.
They turn into brand advocates and do word-of-mouth marketing for you. They do not leave you no matter what strategies your competitors implement to lure them. Such loyalty is the anchor every online business requires to continue sailing well in the turbulent sea of ecommerce.
3. Boosts your SEO ranking
Mobile-friendliness is a crucial Google ranking factor. By rendering seamless compatibility with mobile devices, you can give a huge boost to the SEO ranking of your ecommerce business website.
If you succeed in landing among the top search engine results, you’ll undoubtedly attract swarms of organic traffic and gain a huge competitive advantage.
4. Reduces bounce rate
Intriguing research reveals that 76% of visitors abandon a mobile website that doesn’t render top-notch performance. Besides, 30% affirm that they’ll switch to a competitor in case an ecommerce business website isn’t compatible with their mobile device.
In light of these revelations, lack of mobile compatibility contributes a fair share in a site’s bounce rate. This implies that with responsive web design, you can significantly reduce your website’s bounce rate.
5. Future-proofs your ecommerce website
Responsive web design is a technology that has been designed with farsightedness. It not only accommodates existing devices but also makes your site seamlessly compatible with any devices that are yet to come into physical existence.
What this means is that responsive web design can future-proof your ecommerce business website. You can rest assured that no matter how many new digital devices come into existence, your site has the potential to cater to them all.
After getting acquainted with the benefits of responsive web design, wouldn’t you want to know how to build a responsive website that renders a phenomenal user experience? If the answer is a big yes, let’s proceed toward it.
1. Keep the design simple
It is imperative to note that consumers are more inclined toward intuitive ecommerce websites they can navigate through seamlessly. If your site boasts exceptional features but is complex to sail through, the visitors are likely to abandon it within seconds. Hence, experts suggest keeping the website design simple and intuitive for the users.
Creating a wireframe is one of the best practices to follow in this regard. It helps ensure that all the information users are most likely to interact with is available to them right away as they visit your ecommerce business website.
2. Do not forget to keep a check on the resolution
When building or revamping your site with responsive web design, do not forget to keep a check on the resolution. There is no point in having your site fit well on the devices of the users if they cannot read the content without straining their eyes.
3. Let users exercise the choice to switch to your original business website
According to experts, some users might want to switch to your original ecommerce business website when using large screens or during other circumstances. This makes it imperative for you to make it easy for them to locate a button through which they can make the switch in a hassle-free manner.
4. Utilize mobile commerce plug-ins
Your ecommerce development services provider will shoulder the responsibility of adding the right plug-ins for your site’s top-notch mobile performance. But, it is crucial for you also to be aware of the plug-ins provided by your ecommerce software. In light of this information, you can discuss with the hired agency the ones you would like to include.
5. Conduct rigorous testing
Before making your responsive website available to your target audience, it is crucial to conduct rigorous testing. Imagine how hazardous it would be for your brand’s reputation if your site renders poor performance.
So, always remember that first impression usually matters the most, and rigorous testing is the only way to ensure that you captivate the hearts of the visitors without fail.
After discussing the strategies for delivering top-notch responsive site performance, it’s time to dig into the responsive web design trends you should eye upon in 2023. Matching strides with the ever-changing trends is a sure-shot way to take your ecommerce business website on a continuous upward spiral of growth.
1. Vector graphics
In simple terms, vector graphics are digital images created with the help of mathematical formulas. Numerous ecommerce giants across the globe prefer using vector graphics today. One of the prominent reasons why it is so is that it is possible to stretch these pictures without losing resolution.
As resolution is something you need to be careful of when building your responsive website, vector graphics can be highly beneficial. Additionally, they are easy to modify while preserving the quality of the images.
2. The dark mode or night mode
Dark mode or night mode is another responsive web design trend you should consider when building your ecommerce business website. People are more inclined toward it as it reduces eye strain and saves device battery.
3. One-page websites
One-page websites offer an incredible user experience as all the content is available on a single page. Users no longer have to navigate through multiple pages to find what they are looking for. You can also create a captivating single-page website to boost customer engagement if it aligns well with your ecommerce business.
4. Minimal design
Flashy design elements can not only contribute to slow site loading but also distract visitors. Sometimes, heavy design may not be as appealing to the eyes as simplicity may be. While building your ecommerce website it is crucial for you to remember that visitors prefer practical, easy-to-use sites over fashionable sites.
Hence, you should have a one-pointed focus on reducing clutter and creating a simple yet captivating ecommerce business website. Whenever you get tempted by flashy designs, remind yourself that’s not what your target audience is looking for.
Given the immense fondness for smartphones across the globe, mobile-friendly website design is the need of the hour for every ecommerce business owner having an inner hunger for tremendous success. Responsive web design is a cutting-edge technology that aids in building mobile-first ecommerce business websites. It makes escalating sales, revenue, and customer loyalty a piece of cake for businesses.
If you are also feeling convinced to build a phenomenal responsive website, availing ecommerce development services from a top-notch agency is the key to fulfilling your vision. LN Webworks is a website design services provider with a history of creating cutting-edge mobile responsive websites that enhance profits by leaps and bounds. Contact us today to experience the magic we create.
Deepak has a close to decade of experience working as a brand and digital designer. His experiences with visual design, web design, print design, and animation have established him as a useful force wherever he is able to serve.
