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Consumers have become more discriminating in today's ever-changing digital market, demanding more from e-commerce platforms than just products or services. You can bridge the gap by creating content that engages your audience, educates them, and encourages brand loyalty.
Furthermore, you can build a digital commerce platform that uses content to achieve that, but it's no walk in the park. You must meticulously prepare, think strategically, and be thoroughly aware of your audience's demands and needs to create this type of platform. As an experienced ecommerce development company we can help you identify your target audience's demands and preferences, ensuring that your platform resonates with market trend. As an experienced ecommerce development company we can help you identify your target audience's demands and preferences, ensuring that your platform resonates with market trend.
In the article, you will learn the 6-step to build a content-first digital commerce platform, which will help you grow your customer base and overall revenue.
Building a Content-First Digital Commerce Platform
According to a report by Coveo, 93% expect a digital experience equal to or better than the in-store experience. Here’s how you can capitalize on this opportunity using the 6-steps for building a content-first digital commerce platform:
1. Define your content strategy
To build a successful content strategy using Drupal, you must understand your target audience and create user personas. In your strategy, you can develop a process for creating, reviewing, and publishing content.
Furthermore, you can plan for content governance by setting up roles and permissions for content editors and implementing content archiving and deletion policies. By considering these technical aspects, you can develop a content strategy that resonates with your target audience and generates results for your organization.
2. Choose the right Drupal modules
Choosing the right Drupal modules ensures your digital commerce platform meets your business goals and user needs. Consider what features you need in your platform, and based on that, choose a module and check for compatibility and dependencies before installing them.
Look for modules that are optimized for performance and have a good security track record. Therefore, you can improve your platform's performance, user experience, and security efficiently.
3. Design your site
Successfully design your site by planning your content architecture–deciding on the types of content you'll create and how they'll be organized. Use Drupal's responsive design themes and customize them to match your brand. Moreover, you can optimize for performance by minimizing large images, compressing files, and using caching modules. By implementing these principles, your website will provide an experience that your users will absolutely love.
4. Optimize your content for search
In order to optimize the content of your Drupal site for search engines you can start using pertinent keywords that your target audience prefers when looking for products and services.
Drupal offers the Keyword Research module to identify these keywords and track your search engine rankings. You can also optimize your meta tags using the Metatag module, which provides a range of options for improving your meta titles, descriptions, and keywords. Lastly, building internal links with the Internal Linking module can help improve the content organization and indicate which pages are most important to search engines.
5. Integrate with third-party services
Integrate third-party services with your Drupal site by identifying your needed services, such as payment gateways, shipping providers, or marketing platforms. Most services offer APIs that allow standardized communication with your site. Drupal modules such as Commerce PayPal and Mailchimp help integrate with third-party services.
If you need further customization, use Drupal hooks to modify behavior. When integrating with third-party services, you must consider security and privacy aspects, so use HTTPS, keep Drupal core and modules updated, and comply with data protection regulations such as GDPR.
6. Test and optimize
A/B testing can be used to test different versions of your website or content and determine which performs better, leading to testing and optimization that can improve your website's effectiveness. You can learn how people use your website and track this information using analytics tools in Drupal's Google Analytics module.
Furthermore, optimize your site's performance with caching and optimization modules like Boost and CSS/JS Aggregation. These techniques can help provide a magical user experience and make your Drupal unarguably the best choice for your content-first digital commerce platform.
You may have observed that customers demand experiences that resonate with their interests and values rather than just products and services. By combining the strengths of Drupal and commerce, you can create a seamless and personalized shopping experience for your customers while streamlining your operations and reducing costs.
Suppose you want to take your digital commerce platform to the next level. In that case, it's time to partner with a reliable and experienced Drupal commerce development services provider such as LN Webworks. Our team of experts is experienced in building content-first Drupal commerce platforms, which can increase credibility and trust among your customers. Contact us today.
Deepak has a close to decade of experience working as a brand and digital designer. His experiences with visual design, web design, print design, and animation have established him as a useful force wherever he is able to serve.