SEO Strategies for Decoupled Drupal Websites – Top Benefits And Tips

Decoupled Drupal websites are becoming more and more popular. They allow you to reap the benefits of a static site. Instead of being bound to the front end of your website design, you can free up content for use all across multiple devices and platforms using Decoupled Drupal’s flexibility and power.

A decoupled Drupal website is a website built using Drupal but that doesn’t use Drupal’s content management system (CMS).

Instead of storing all your content in one database, a decoupled Drupal site has different parts of its data stored in different databases. Thus, you can use Drupal to manage some parts of your website and other tools to manage other parts.

This writeup will help you understand the benefits of having a Decoupled Drupal Website and the best tips to build a decoupled site. So without a delay let’s get started.

The Benefits of Decoupled Drupal Websites Include:

Faster Loading Times

A decoupled Drupal website can load pages twice as fast as a traditional Drupal site. With a decoupled Drupal website, the browser has fewer requests to render the page; this makes it faster and more efficient.

Better SEO Performance

The search engine bots like Google’s crawlers can crawl through your site much more efficiently when built using decoupled architecture. It means that you will have an easier time getting your content indexed by search engines and showing up on their results pages.

Better Scalability and Flexibility

Decoupled sites are easier to scale up as your audience grows since they don’t require additional resources on the server-side of things. They also don’t require any special programming knowledge — anyone can build one!

Secure

Because the API doesn’t store any information, it doesn’t need to be backed up and can’t be hacked or compromised by an attacker.

SEO Tips for Decoupled Drupal Websites

A decoupled Drupal website is one that’s not connected to Drupal. Instead, the content management system (CMS) can be used to create web pages and serve them to users, while a static site generator serves the frontend content. The advantages of this approach are numerous:

You can use a static site generator like Hugo or Jekyll to generate your pages and then host them on any web server, including Netlify. With this approach, you’ll get all the benefits of having an easy-to-maintain and secure static website while still using Drupal as your CMS.

If you’re looking to use this approach for your next project, here are SIX SEO tips for a decoupled Drupal website:

#1 Use HTTPS Everywhere

When you have a decoupled Drupal website, you should have your domain name and a secure connection to that domain name. It will play a critical role in preventing unauthorized access to your site and keep your data safe from prying eyes.

There are numerous ways to establish a secure connection with Drupal, but the easiest way is to use HTTPS Everywhere. HTTPS Everywhere is an extension that many browsers support, and it allows you to create a secure connection between your browser and any website.

This can be particularly important when you’re using third-party services like Google Analytics or AdSense, which may not always be as secure as they should be.

#2 Ensure Good Internal Linking Structure

One of the biggest challenges with decoupled Drupal is linking different parts of your site because each part is served by its server. It can make it challenging for users to navigate around your website without having to leave and re-enter links manually every time they want to switch pages. One way to get around this problem is by using internal linking structures in your templates and markup so that users can easily navigate between content items without leaving their current page.

#3 Use Schema Markup

Schema markup is a means to let the search engines know what your content is about. It’s a short snippet of code that you put in the HTML of your page, and it helps search engines understand things like what the page is about, who wrote it, when it was written, etc. This can help with ranking and getting more traffic from search engines.

#4 Optimize Your Images for Search Engines

Images are a great way to get more traffic and increase engagement on your site. People love to see images, and they do a lot more than just look pretty – they can also help boost SEO. If there are images on your website, make sure they are optimized. That means they should be high quality (high resolution) and have descriptive filenames so that when someone searches for them online or in Google Image Search, they will show up first!

#5 Add Structured Data to Your Blog Posts

Structured data is a segment of standardized tags that help search engines understand the content on your site. It is often used in conjunction with schema markup, another set of standardized tags that you can use to describe the type of content on your page.

To add structured data to your blog posts, you need to add the appropriate HTML code between each post’s <head> and </head> tags.

#6 Make Sure Your Website Has a Rel=canonical Tag on Every Page

One of the essential SEO tips for a decoupled Drupal website is to ensure that it has a rel=canonical tag on every page. Therefore, it will enable Google and other search engines to understand the relationship between your website’s pages and your blog posts.

According to Google, a canonical URL is the preferred version of a web page. If more than one URL points to the same content, Google can determine which one is more relevant by looking at the rel=canonical link tag on each page.

For example, if you have two URLs pointing to a single blog post with different internal links, Google will determine which one is more relevant based on whether or not it has a rel=canonical tag. If it does, Google will choose that version over the other. If it doesn’t, both URLs may be considered equally relevant and ranked accordingly by Google!

The Bottom Line

Decoupled Drupal websites are a new trend in the web development industry. The trend has been around for a while, but it’s only recently that Google made it clear that it will rank decoupled sites higher than traditional ones. That’s why LN Webworks has expertise in decoupled Drupal website SEO.

We are well-versed with the advanced techniques and tactics of ranking such websites, and we have a proven track record. Book a FREE consultation with one of our SEO experts, reach out to us at +91 99148-27740, or you can Inbox your query at [email protected].