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Media has changed a lot with new technology. Organizations need to connect with their audience using modern methods. Big media companies use digital tech to reach people on different platforms and make more money.
Top media networks have many websites and social media pages to reach more people. They create websites for different groups. In the age of Web 3.0, having a strong online presence is crucial. Drupal helps with that, improving the customer experience and increasing conversion by 25% for one media client we worked with.
Why is Drupal Preferred Over Other CMS?
Media relies on content, and that content needs to bring in revenue in a scalable way. To achieve this while keeping things easy to manage, you need the right Content Management System (CMS). Considering the constant flow of new content, choosing the right CMS is crucial.
In this context, Drupal stands out as an excellent choice. It facilitates smooth connections between media, news, content, and the audience. The success of major news and media sites using Drupal highlights its transformative capabilities.
Notably, 73% of the leading news and media networks, including Walt Disney Company, Al Jazeera, The Economist, Time Inc., CBS, Twenty-First Century, and Viacom, trust and use Drupal.
5 Reasons that make Drupal the best CMS for the media industry
1. Optimized for a 24/7 News Cycle
Managing news content around the clock poses both challenges and opportunities. The continuous flow of news creates more chances for revenue through subscriptions and advertising. However, this also means that news specialists must be on their toes constantly.
Drupal, as a preferred Content Management System (CMS) for news broadcasters, distinguishes itself with its sophisticated media editor.
Beyond just facilitating editorial work at every stage, Drupal seamlessly integrates with social media platforms, offers advanced monetization tools, and supports extensive third-party integration.
This comprehensive approach ensures a smooth and efficient operation within the demanding 24/7 news cycle.
2. High-level Security Guaranteed
Cybersecurity is of great concern for media specialists. Protecting channels and websites from cyber threats is crucial to prevent data manipulation and misuse. Drupal takes a leading role in providing robust security measures.
With constant updates, it offers a shield against potential cyber threats, including blocking access, manipulating data, intercepting unpublished articles, and even blackmail attempts.
Its security features extend to limiting login attempts, providing multiple options for managing access rights through various roles and permissions, creating a secure environment for media companies.
3. Multi-lingual Delivery
Connecting with a diverse audience is a strategic imperative for media businesses. Drupal's multilingual features offer a sophisticated solution for content delivery in various languages. This capability enables media companies to transcend language barriers and engage effectively with a global audience.
In fact, a substantial 72% of consumers prefer accessing content in their native language. Recognizing this trend, adopting Drupal's multilingual approach becomes not just an expansion strategy but a means to create a more inclusive and globally resonant media presence.
4. Convenient Multi-Site Management
Managing multiple websites can be a complex undertaking, but Drupal simplifies this process by a great measure. By allowing businesses to run various sites with the same code base, Drupal ensures a consistent standard of quality across diverse digital properties.
Its multi-site management solution provides not only the technical infrastructure but also comprehensive guidance and tutorials.
This empowers news agencies to expand rapidly, establishing online presences for various niches almost overnight. The flexibility offered by Drupal enables the application of the same brand identity or the creation of distinct brand components for different audiences, aligning with specific strategic goals.
5. Personalization and Localization
Viewer engagement is the key to success for news companies, and personalization plays a pivotal role in achieving this goal. Understanding viewers' interests and active times allows news channels to tailor content to specific preferences, fostering a deeper connection.
Moreover, Drupal empowers news companies to deliver content that aligns seamlessly with viewers' local interests.
Leveraging the strength of regional relevance, news outlets can create a more personalized and resonant experience. By tapping into the provincial mindset, top news, and media networks using Drupal can forge stronger connections with their audience, enhancing engagement and loyalty.
Let’s Wrap It Up!
In short, Drupal is the top choice for media companies because it offers useful features and is widely used by big networks. It's great for managing news all the time, with tools for editing and making money through ads. Drupal also takes cybersecurity seriously and can handle different languages for a global audience.
It makes it easy to run multiple websites and personalize content, helping media companies create a consistent and secure online presence. Drupal's flexibility makes it essential for news and media in today's digital world. For an exceptional Drupal experience, rely on LN Webworks' expert support and maintenance services. Contact us now to start your Drupal maintenance journey and take your digital presence to new heights.
LN WebworksYour Drupal Solution Partner
LN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.