Did you know that 79% of shoppers shop online at least once a month? The comfort and convenience associated with the experience are two primary drivers behind the massive inclination toward digital purchasing. As we sail ahead in the ocean of time, the fondness for online shopping is only going to increase further. Drupal e-commerce CMS and other similar platforms are working day in and day out to make the digital shopping experience even more engaging and alluring. According to research, the e-commerce market is expected to total over around $8.1 trillion in 2026. Seems incredible, doesn’t it?
Given the enormous appeal of digital shopping, a majority of businesses are planning to expand their presence online. If you also have similar plans, it is crucial to be mindful of the ferocious competition. To accomplish enduring success, you’ll have to outperform the competition and establish your unique presence. I was wondering how to do so. The answer is to tap into the potential of a cutting-edge CMS like Drupal.
3 Reasons Why You Need an E-Commerce CMS?
A content management system or a CMS empowers you to seamlessly create and manage your website content without writing code. For all the website owners who don’t know how to write code, CMSs are nothing short of a boon. The best part is that these miraculous solutions also grant you the freedom for extensive website customization. You can effortlessly create an exceptional look and feel for your e-commerce store. Now, let’s delve into some other benefits of using an e-commerce CMS.
Easy-breezy content creation and editing
In the words of Andrew Davis, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote clearly describes the importance of content. With a cutting-edge and user-friendly CMS, creating and publishing engaging content becomes a piece of cake. You can set up blogs, web pages, and articles even without any know-how of coding. Additionally, you can upload and insert media, change page layouts, schedule content publication, create and format text, and save your pages without publishing them.
No dependence on developers
Outdated and irrelevant content can discourage customers. That said, it is imperative for you to persistently update website content in alignment with customer expectations. Reliance on a middleman such as a development team can slow down the process of content upgradation and contribute to a high bounce rate. With a no-code/low-code CMS like Drupal, you can manage your website content yourself without developer assistance and keep backlogs at bay. On top of that, you can save money and spend it on other valuable business projects.
Unparalleled personalization
According to an intriguing report, 71% of customers expect organizations to deliver personalized content and interactions and feel frustrated when it doesn’t happen. Given that, content personalization is the need of the hour for businesses aspiring to accomplish thriving success. A top-notch CMS can help you offer unparalleled personalization to your customers by segmenting users, collecting and analyzing user data, and providing tools to test content based on user preferences and behaviors.
Now that we have discussed how a cutting-edge CMS can simplify content creation and boost revenue, the question comes down to how to choose the best one.
How to Choose the Right E-Commerce CMS?
Today, the market is flooded with different types of content management systems. It can be perplexing to choose one of them. To simplify the process of decision-making, it is best to consider the most popular options.
Drupal
Drupal is an open-source content management system equipped with cutting-edge tools and features. It possesses hundreds of modules and themes to support e-commerce stores and ensure smooth functioning. Drupal Commerce, Commerce Coupons, Commerce Recurring, Commerce Migrate, and Commerce Stock are some of them.
As secure payment gateways hold the utmost importance for e-commerce websites, Drupal comes with PCI compliance for secure payments. Its responsive design optimizes your e-commerce store for mobile users and ascertains phenomenal experiences. Besides, it is unmatchable when it comes to SEO and analytics. As Drupal is a no-code/low-code CMS, using it is a piece of cake for even those with no know-how of coding.
All these factors have together made the incredible CMS a preferred choice among e-commerce giants including Puma, Lush, and Timex. If you also aspire to move in the footsteps of these world-renowned online stores, you can contact a reputed Drupal company in your area for assistance.
BigCommerce
BigCommerce is also a popular CMS for ecommerce. It is specifically known for its ability to make content management extremely simple. You can seamlessly manage the products on your e-commerce website. As and when your online store experiences increasing traffic, you can effortlessly scale accordingly. On top of that, you can track sales across various channels with BigCommerce’s centralized inventory.
If a majority of your potential customers use mobile phones for online shopping, the platform’s mobile responsive design can prove to be a big advantage for you. BigCommerce is also known for its incredible performance and speed.
WordPress
WordPress is another e-commerce CMS that is user-friendly and customizable. Its WooCommerce plugin is a potent tool for enhancing the overall efficiency of an online store. The best part is that the plugin comes with a number of free extensions and themes for you to choose from. Like Drupal and BigCommerce, WordPress also has a responsive design for catering to the needs of mobile shoppers.
Further, you can also leverage third-party integrations to keep a check on your store’s performance. As there’s a large active WordPress Community you can rest assured that you’ll receive the desired help whenever required.
Magento
Magento is a mobile responsive, customizable, multi-currency, multi-lingual, and SEO-friendly e-commerce CMS. Adobe owns it and enjoys great popularity because of its simplicity. This CMS allows you to run multiple online stores. Just like Drupal, Magento also comes with drag-and-drop functionality which makes it possible for even those from non-coding backgrounds to leverage its full potential. Though Magento is also a great platform, Drupal and WordPress are still ahead of it. However, you can still utilize it as it is capable of helping you get your work done without any fuss.
Shopify
Shopify is another phenomenal e-commerce CMS that deserves to be a part of this list. This Saas e-commerce platform is a popular choice for small businesses and startups. The primary factor responsible for it is its affordable pricing and user-friendly interface. If you decide to leverage Shopify, it’ll help you give a consistent look and feel to your online store. It can also ensure ease of navigation for your customers and prevent your store from suffering a high bounce rate.
Besides, Shopify’s round-the-clock customer support is impressive. It has its own dedicated payment gateway - Shopify Payments. It also aids in abandoned cart recovery by enabling you to send automated email reminders to customers who didn’t complete the purchasing process.
Are you still feeling indecisive when it comes to choosing one of the above-mentioned e-commerce CMSs? If the answer is yes, you’d like to know why a majority of online stores choose Drupal e-commerce CMS over all others.
5 Reasons Why Drupal is the Most Preferred E-Commerce CMS
Entirely open-source
Drupal is a completely open-source software. This implies that the source code is available to the public and anyone can use it. As no licensing costs are involved, users can effortlessly make any desired modifications to it. The best part is that the CMS possesses multitudinous modules and themes using which the users can effortlessly customize their online stores.
Besides, the highly active Drupal community persistently introduces new versions and updates in alignment with cutting-edge technologies. This implies that once you choose Drupal as your e-commerce software, you won’t have to worry about matching strides with the latest technological advancements. The Drupal community will take care of that part for you.
Top-notch security
Did you know that approximately 236.1 million ransomware attacks occurred worldwide during the first six months of 2022? Moreover, 1 billion emails were exposed in a single year which affected 1 in 5 internet users. Cybercrime is an enormous threat that persistently looms over our heads. E-commerce store owners cannot afford to become victims of cyber fraud as it can throw customers into a gigantic pit of trouble, lead to loss of reputation, and push the business on a downward spiral of doom.
Drupal e-commerce CMS is equipped with top-notch security features, tools, and modules to protect confidential data possessed by online stores. This is a major reason why a majority of companies contact Drupal development companies and avail their e-commerce services. Now, let’s dig into some phenomenal security features of Drupal.
Security kit module
As the name suggests, the security kit module contains numerous security hardening options. You can leverage them to equip your online store with unparalleled security.
Password policy module
With the help of the password policy module, users can set up a strong password to ensure a secure login. Whenever they enter a password, the module doesn’t accept it until all the desired constraints are met.
Two-factor authentication
Two-factor authentication adds another layer of security to your e-commerce website. It asks the users to input a set of codes along with the password to sign in.
Impactful personalization
The success of an e-commerce website largely depends on how captivating the visitors find it to be. That’s where the need for personalized content arises. When visitors feel that the content is centered around their needs and serves a meaningful purpose for them, they develop an instant bond with the online store. This makes them more likely to purchase products and return from time to time. Drupal e-commerce CMS possesses several modules that can help you take content personalization to a whole new sphere. Now, let’s dig into some of them.
Smart content module
The smart content module does an amazing job of rendering a personalized experience to anonymous users. Besides, site administrators can also utilize it to represent varying content for website visitors according to the browser conditions.
Acquia life connector
With this incredible module, organizations can effortlessly merge entire content and customer data and use it to deliver personalized experiences across multiple platforms.
Excellent SEO
Search Engine Optimization (SEO) is the key to ranking well on search engines and attracting swarms of traffic. E-commerce sites involve an abundance of data which makes it crucial for online businesses to execute SEO for all web pages. Drupal is power-packed with excellent SEO modules to empower online stores to secure a place among the top search results. Now, let’s discuss some of them.
Meta Tag
As the name suggests the meta tag module aids in controlling all metatags added to various web pages. The best part is that it is multilingual and supports international business expansion.
Pathauto
Not only the content but also the website URL should also be SEO-friendly to attract enormous traffic. This module works wonders in transforming complex URLs into simpler versions and boosting search engine ranking.
SEO Checklist
Search Engine Optimization is a vast field. The SEO Checklist module helps ensure that your e-commerce website meets all SEO requirements without fail.
XML Sitemap
Drupal’s XML Sitemap is responsible for the automatic generation of a sitemap in compliance with the sitemaps.org specification. This helps search engines keep the search results updated at all times. This module also enables you to include or exclude any pages on the sitemap.
Unparalleled support
Being an open-source CMS, Drupal comes with cutting-edge features and tools at an affordable price. This has piqued the interest of a majority of software engineers and business organizations and drawn them toward it. The massive and skilled Drupal community of 1,000,000 software engineers, strategists, and designers that exists today is a direct result of the same.
By becoming a part of this community, you can rest assured that you’ll avail the desired help and support as and when required. You can speak to your fellow community members through forums and online chat. As the community members are highly active and bubble with the spirit to help each other, all your questions and queries will likely get resolved within a few minutes to hours. Sounds amazing.
Let’s Wrap Up
Given the ferocious competition existing in the world of e-commerce, opting for a cutting-edge e-commerce CMS is essential for business organizations planning to establish online stores. The number of options available in the market often makes it difficult to make a decision. However, considering the top CMSs is a way to lessen the intensity of the difficulties associated with the selection. We discussed the top 5 e-commerce CMSs in this blog and out of them Drupal gets a clear edge due to its incredible features and cost-effectiveness.
If you are feeling inspired to support your online store with Drupal e-commerce CMS, LN Webworks - a reliable Drupal company can help you with it. We possess a proficient team of Drupal developers who specialize in creating online stores that attract high traffic and boost conversions. Reach out to us today to experience the magic of our unmatchable Drupal developers.
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LN Webworks
Your Drupal Solution PartnerLN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.
