Head of Digital Marketing

Description

At LN Webworks, we are seeking a Head of Digital Marketing to provide unified leadership, strategic direction, and execution guidance across our marketing function. This role is responsible for transforming marketing from activity-driven execution to outcome-driven leadership. The ideal candidate will combine strategic clarity with hands-on guidance, building team capability while ensuring brand consistency and impactful marketing across all channels.

Key Responsibilities

• Brand & Positioning Leadership
• Own and evolve LN Webworks’ brand positioning in global B2B services markets
• Define and document Ideal Customer Profiles (ICPs), core value propositions, and service-level messaging frameworks (Drupal, Shopify, AI, etc.)
• Ensure brand and messaging consistency across the website, content, SEO, paid campaigns, and sales enablement assets
• Act as the final authority on brand alignment and messaging direction

 

Marketing Strategy & Planning

• Translate business and revenue goals into quarterly marketing priorities, campaign roadmaps, and channel objectives
• Balance long-term brand building with short-term demand generation
• Maintain focus by deciding what not to pursue
• Continuously reassess priorities based on performance and market feedback

 

Team Leadership & Capability Building

• Lead, mentor, and develop a cross-functional marketing team (SEO, content, paid, digital)
• Provide clarity on roles, ownership, and expectations
• Identify skill and capability gaps and address them through coaching, process improvement, and hands-on support when needed
• Build systems, documentation, and workflows to enable independent team operation

 

Execution Oversight & Strategic Support

• Guide execution without micromanaging
• Review and elevate content quality, SEO direction, and campaign logic
• Step in directly for strategy clarity, capability gaps, or experimentation
• Ensure all execution aligns with brand, ICP, and business objectives

 

Insights, Measurement & Leadership Alignment

• Define and track meaningful marketing metrics beyond vanity KPIs
• Analyze performance to determine what is working, what isn’t, and what should change
• Present actionable insights to leadership
• Align closely with Sales and Account teams on pipeline, lead quality, and messaging effectiveness

 

Experience and Skills

• 8–12 years of experience in digital marketing, ideally in B2B services, agency environments, or technology/SaaS-adjacent businesses
• Proven experience leading and developing marketing teams
• Strong strategic thinking with the ability to provide tactical guidance
• Experience aligning marketing initiatives with sales and leadership objectives
• Comfortable stepping into execution when required and stepping back once systems are built
• Excellent communication style that builds trust and clarity
• Strong alignment with LN Webworks’ values of integrity, respect, learning, and service excellence

 

Good to Have

• Experience in brand positioning for global markets
• Exposure to multi-channel digital marketing strategies including SEO, paid campaigns, and content marketing
• Familiarity with marketing systems, tools, and performance measurement frameworks
• Background in creating repeatable marketing processes and scalable systems

 

Why LN Webworks?

• Lead and shape the marketing function for a fast-growing digital company
• Work closely with leadership and cross-functional teams to influence business outcomes
• Opportunity to drive brand clarity, marketing consistency, and measurable impact
• Culture that values ownership, learning, innovation, and long-term growth
• Be a multiplier for the team, enabling marketing to operate with confidence and independence