At LN Webworks, we are seeking a Head of Digital Marketing to provide unified leadership, strategic direction, and execution guidance across our marketing function. This role is responsible for transforming marketing from activity-driven execution to outcome-driven leadership. The ideal candidate will combine strategic clarity with hands-on guidance, building team capability while ensuring brand consistency and impactful marketing across all channels.
Key Responsibilities
Brand & Positioning Leadership
Own and evolve LN Webworks’ brand positioning in global B2B services markets
Define and document Ideal Customer Profiles (ICPs), core value propositions, and service-level messaging frameworks (Drupal, Shopify, AI, etc.)
Ensure brand and messaging consistency across the website, content, SEO, paid campaigns, and sales enablement assets
Act as the final authority on brand alignment and messaging direction
Marketing Strategy & Planning
Translate business and revenue goals into quarterly marketing priorities, campaign roadmaps, and channel objectives
Balance long-term brand building with short-term demand generation
Maintain focus by deciding what not to pursue
Continuously reassess priorities based on performance and market feedback
Team Leadership & Capability Building
Lead, mentor, and develop a cross-functional marketing team (SEO, content, paid, digital)
Provide clarity on roles, ownership, and expectations
Identify skill and capability gaps and address them through coaching, process improvement, and hands-on support when needed
Build systems, documentation, and workflows to enable independent team operation
Execution Oversight & Strategic Support
Guide execution without micromanaging
Review and elevate content quality, SEO direction, and campaign logic
Step in directly for strategy clarity, capability gaps, or experimentation
Ensure all execution aligns with brand, ICP, and business objectives
Insights, Measurement & Leadership Alignment
Define and track meaningful marketing metrics beyond vanity KPIs
Analyze performance to determine what is working, what isn’t, and what should change
Present actionable insights to leadership
Align closely with Sales and Account teams on pipeline, lead quality, and messaging effectiveness
Experience and Skills
8–12 years of experience in digital marketing, ideally in B2B services, agency environments, or technology/SaaS-adjacent businesses
Proven experience leading and developing marketing teams
Strong strategic thinking with the ability to provide tactical guidance
Experience aligning marketing initiatives with sales and leadership objectives
Comfortable stepping into execution when required and stepping back once systems are built
Excellent communication style that builds trust and clarity
Strong alignment with LN Webworks’ values of integrity, respect, learning, and service excellence
Good to Have
Experience in brand positioning for global markets
Exposure to multi-channel digital marketing strategies including SEO, paid campaigns, and content marketing
Familiarity with marketing systems, tools, and performance measurement frameworks
Background in creating repeatable marketing processes and scalable systems
Why LN Webworks?
Lead and shape the marketing function for a fast-growing digital company
Work closely with leadership and cross-functional teams to influence business outcomes
Opportunity to drive brand clarity, marketing consistency, and measurable impact
Culture that values ownership, learning, innovation, and long-term growth
Be a multiplier for the team, enabling marketing to operate with confidence and independence
Join us
Apply for this Position
Fill out the form below, and our recruitment team will get in touch with you.