Content Writer

Description

At LN Webworks, we are seeking a Content Writer to create strategic, research-backed content that attracts, nurtures, and converts our ideal clients. The role involves developing short- and long-form assets that guide prospects through the awareness, consideration, and decision stages of the funnel while reflecting LN Webworks’ trusted, people-first voice. This position is perfect for someone who blends creativity, research, and optimization to produce content that informs, differentiates, and drives measurable results.

Key Responsibilities

• Plan, write, and optimize content across formats including blogs, guides, case studies, landing pages, emails, social media posts, and whitepapers
• Align content to LN Webworks’ Ideal Customer Profiles (ICPs) and funnel stages, addressing client challenges such as outdated systems, compliance gaps, integration issues, and speed-to-market constraints
• Collaborate with Sales, Marketing, and Delivery teams to ensure content supports measurable funnel goals
• Research industry trends, case studies, and internal expertise to develop authoritative perspectives
• Apply Google EEAT, SEO, and AEO best practices to ensure content is credible, structured, and discoverable
• Use AI tools responsibly for ideation and drafting, while maintaining human-led review for originality and insight
• Build and maintain a content knowledge base by documenting reusable research, data points, and frameworks
• Partner with Design and SEO specialists to enhance readability, scannability, and user engagement
• Track and report on content performance using analytics and adjust strategies based on insights

Experience and Skills

• Strong storytelling skills with the ability to translate complex technical or service information into clear business outcomes
• Research-driven approach with the ability to provide unique insights beyond surface-level SEO topics
• SEO and AEO fluency, including on-page SEO, structured data, and conversational search optimization
• Collaborative mindset with experience working across Sales, Marketing, and Design teams
• Analytical thinking with the ability to measure and optimize content performance
• Comfortable using AI tools responsibly to enhance quality and speed of content creation
• Excellent organizational and communication skills to manage multiple priorities and maintain version control
• Commitment to accuracy, transparency, and integrity in all written materials

Good to Have

• Experience producing both short-form and long-form B2B content
• Familiarity with content management systems (CMS) and content analytics tools
• Experience creating content that supports lead generation, funnel optimization, or thought leadership initiatives

Why LN Webworks?

• Work on content that drives measurable business results and impacts global clients
• Collaborate with a talented, cross-functional team in Sales, Marketing, and Design
• Opportunity to experiment with creative formats, AI tools, and innovative content strategies
• Career growth and upskilling opportunities in digital content, SEO, and marketing strategy
• Culture that values learning, collaboration, creativity, and long-term growth