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Drupal has been the most advanced and preferred online marketing and content management system for years now. Prestigious websites such as NASA, Tesla, Oxford University, Virgin, and General Motors have unleashed the power of Drupal to excel in their respective domains.
Simple content authoring tools, built-in accessibility tools, multilingual functionality, seamless integration with third-party tools and services, cutting-edge security features, and open-source licensing are some Drupal features that have helped it supersede all its competitors. Besides, its top-notch SEO-friendly modules have made multitudinous websites earn first-page rankings on search engines. This has brought significant increments in their customer reach, acquisition, and retention. Their revenue has also escalated manifolds. Isn’t it fascinating?
When it comes to online marketing in particular, Drupal has brought a revolution with its real-time sales alerts, advanced email reporting for specific audiences, streamlined workflows, and centralized dashboard. If you often find your marketing team grumbling about their online marketing efforts not reaping the desired fruits, it’s time to switch to Drupal.
5 Reasons Why Drupal is Unmatchable for Online Marketing
The ubiquity of the internet has made it the best platform to reach your target audience in the modern era. From desktops to smartphones, consumers are accessing the internet everywhere. Research suggests that the average daily time spent on the internet per person is around 6 hours and 27 minutes. That’s huge, isn’t it? Given that, in this internet-driven world, effective online marketing is the key to acquiring customers, retaining them, and accomplishing enduring success for your business.
As today’s consumers are present across many online channels, sticking to manual marketing strategies is not a sane idea. Your marketing team is likely to feel baffled while catering to your enormous target audience across different online channels. Besides, absolute customer personalization will likely remain out of your reach as gathering customer data manually and interpreting it is a cumbersome task.
So, having a dedicated online marketing platform is the need of the hour. When it comes to online marketing systems, Drupal tops the list without fail. It is recommended by a majority of marketing specialists globally. Here are 5 reasons why Drupal is unmatchable in this context.
Seamless mobile compatibility
Did you know that an average American spends around 5 hours and 25 minutes on their smartphone daily? The same is true for most people across the globe. This revelation enables us to see things with a whole new paradigm. Smartphones seem to be the channels that can offer us the broadest window to interact with our target audience and inspire them to respond to our call to action.
With that said, your online marketing platform should unarguably possess mobile compatibility. Drupal is known for its unparalleled mobile compatibility. Its responsive design feature enables it to tailor content to fit all screen sizes. This implies that the quality of your content is no longer a function of the screen sizes possessed by the audience.
Besides, it is compatible with all types of mobile operating systems: Android, iOS, and Blackberry. No matter what type of smartphone your target audience uses, you can reach them in a hassle-free manner.
Cutting-edge SEO tools
Search Engine Optimization is an indispensable part of online marketing. It improves the overall ranking of your website, enabling you to reach a wider target audience. Besides, SEO backlinks through guest blogging and keyword-optimized social media posts can also contribute enormously to enhancing your website’s organic traffic. Drupal offers cutting-edge SEO tools to help you outperform all your competitors in terms of organic website traffic. This in turn drives more sales and boosts your overall revenue.
Keyword extraction, content optimization, content reports, content tagging, link management, content auto-linking, cornerstone content and silo management, and XML sitemap are some SEO features that give Drupal an edge over its competitors. Moreover, effortless integration with Google Analytics and Google Webmaster tools also makes Drupal unmatchable in terms of SEO. All in all, these SEO features make Drupal the king of online marketing, and once you switch to Drupal, there isundoubtedly no looking back.
Personalized content and services
Personalization refers to the process of using consumer data to offer customized suggestions, product recommendations, and services that directly cater to the needs of your customers. When you offer personalized content, your customers feel as if your brand has sensed their pulse, which makes them feel delighted. To be precise, personalized marketing makes them feel as if your entire focus has narrowed down on them.
Online marketing infused with personalization helps you reap tremendous benefits such as increased customer loyalty, escalated sales and revenue, and enhanced brand reputation. Given that, your digital marketing platform should provide you with ingenious customer personalization modules, features, and strategies. It is imperative to mention that no other content management system has yet been able to beat Drupal in this regard.
It uses geolocation, IP address tracking, browser history, and behavior taxonomies to create a personalized profile for every website visitor. Based on this information, Drupal directs targeted marketing messages to your website visitors which are infused with personalized product recommendations. Consequently, customers feel driven to respond to the call of action, which increases sales and the overall revenue of your website.
Has this information already motivated you to make up your mind to incorporate Drupal as your online marketing platform?
Integrations with many marketing automation tools
Marketing automation rids your marketing team of the cycle of repetitive tasks they are usually stuck in. When marketing automation tools handle repetitive tasks for your marketing team, they can utilize the freed time and energy on other productive tasks which demand their unwavering attention. This boosts the overall productivity of your marketing team.
Besides, marketing automation also simplifies daily workflows, boosts lead generation, and improves the conversion rate. Given that, marketing automation can lead your business to an upward spiral of growth and flourishment. Being a customer-centric CMS, Drupal identified the need for marketing automation long ago.
Today, it offers seamless integrations with multitudinous cutting-edge marketing automation tools. With the help of Drupal’s custom modules, you can integrate your website with the preferred marketing automation tools. Google Analytics, Marketo MA, Eloqua API, Wildfire Email marketing platform module, Mailchimp core module, Loopfuse integration, HubSpot integration, and Silverpop engage Drupal module are some examples of integrations you can choose from.
If you feel perplexed about the decision, it is best to consult a Drupal web development company. They’ll examine the requirements of your website in detail and help you pick up the best marketing automation tool accordingly.
Supports multiple content types
Today, customers are inclined towards different content types depending upon their individual preferences. Some still prefer traditional content types such as blogs, while others prefer hi-tech video content. In order to meet the requirements of your diverse customer base, your online marketing platform must have the capability to support multiple content types. Drupal takes pride in being able to do that for you.
Social media pages, blogs, articles, videos, podcasts, and other content types are supported by this incredible CMS. This implies that you can exercise your freedom to choose your content types in accordance with those most preferred by your target audience. Isn’t it fascinating? Besides, it also enables you to create FAQs, testimonials, and press releases in a hassle-free manner.
All in all, Drupal is suitable for all content types you can imagine. Once you incorporate it into your marketing strategy, you wouldn’t have to worry about changing customer preferences with respect to content types. This futuristic software can accommodate all the changes seamlessly.
Let’s Wrap Up
Drupal has accomplished enduring success as a content management system and online marketing platform. Eminent companies such as Tesla, General Motors, and NASA continue to tap into Drupal’s unfathomable potential to support their websites. It is not easy for any software to become a popular choice among such prestigious organizations.
But, Drupal has made it happen because of its immense capabilities. It has superseded all its competitors as an online marketing platform with its seamless mobile compatibility, multitudinous marketing automation integrations, personalized content services, and top-notch SEO tools.
If you are looking for an all-in-one online marketing solution for all your needs, Drupal is unarguably the best choice. It can not only take care of your current marketing needs but also look after your business’s future marketing requirements. With constant upgrades, the software gets continually updated to match strides with technological evolutions. If you have finally made up your mind to switch to Drupal and need any sort of assistance, LN Webworks, a leading Drupal web development company can offer valuable assistance to you. Wish you All the Best in all your future endeavors.
Deepak has a close to decade of experience working as a brand and digital designer. His experiences with visual design, web design, print design, and animation have established him as a useful force wherever he is able to serve.