Nu Mobile: From Legacy Systems to Lasting Scalability

When Nu Mobile, a leading Australian telecom innovator, recognized its fragmented ecommerce systems were limiting growth, it partnered with LN Webworks to rebuild from the inside out. Within months, the collaboration delivered a 50% faster product launch cycle, 99.9% uptime, and a platform that now powers Nu Mobile’s next stage of digital expansion.

About the Client

Headquartered in Australia, Nu Mobile offers refurbished and new iPhones through flexible EMI, rental, and “Pay & Own” plans. As customer expectations shifted toward subscription-based mobile services, the company saw an opportunity to grow through SIM management and automation.Yet its legacy Drupal 7/8 environment, maintained by multiple freelancers, had become an obstacle. Every update risked downtime, and manual workflows drained operational bandwidth.The leadership sought a trusted partner to modernize the platform without disrupting live services, a task that required both technical excellence and agile transparency.

The Challenge

Nu Mobile’s digital foundation was held together by disjointed modules for coupons, payments, and verification. Each function worked in isolation, slowing releases and creating data inconsistencies.The result: rising maintenance costs, limited scalability, and missed opportunities to introduce new telecom offerings. To compete effectively, Nu Mobile needed a unified system that could support rapid releases, automated workflows, and seamless integrations, while ensuring continuous uptime and compliance.

Our Approach

LN Webworks’ team applied its proven combination of owner-led accountability and future-ready architecture. The engagement began with full visibility, daily Jira updates, sprint reviews, and Confluence documentation providing complete transparency across scope, priorities, and progress.Instead of forcing a complete rebuild, LN Webworks strategically migrated the system to Drupal 10, preserving existing workflows while expanding capacity for new features. The team engineered a custom SIM-subscription module, optimized coupon and payment logic, and integrated Telstra/Telflow APIs for real-time telecom coordination.To eliminate operational drag, automation scripts replaced repetitive data-entry tasks, freeing internal teams to focus on customer engagement. Tech leads Shikha and Suraj worked closely with Nu Mobile’s stakeholders, prioritizing changes based on measurable business value and ensuring every sprint delivered immediate impact.

Results and Impact

In under 5 months, Nu Mobile launched its new SIM-subscription service, 50% ahead of its internal timeline. System reliability increased to 99.9% uptime, and automation reduced manual workload by nearly half.Customers now experience faster onboarding, smoother payments, and uninterrupted connectivity, while internal teams enjoy streamlined release management and reporting.The partnership also shifted perception. Transparent communication and consultative problem-solving elevated LN Webworks from vendor to strategic technology advisor, guiding Nu Mobile’s next wave of automation and AI innovation.“LN Webworks rebuilt our confidence as much as our systems. Their ownership and openness make them part of our core team, not just our vendor.” — Nu Mobile Project Lead

Why It Matters

Nu Mobile’s transformation proves that modernization is not about replacing technology; it is about restoring trust, speed, and focus. By combining Agile transparency, future-ready Drupal engineering, and genuine partnership, LN Webworks delivered a platform and a relationship built for sustainable growth.→ Explore how LN Webworks can modernize your platform with clarity, confidence, and care.