Carrot & Stick: Transforming a Broken eCommerce System into a Scalable, Reliable Growth Engine
When Carrot & Stick, a fast-growing US skincare brand, saw its newly migrated eCommerce platform unfold, the company faced mounting losses and frustrated customers. Broken subscriptions, failed checkouts, and inconsistent data across systems were crippling the customer experience and daily operations. Seeking stability and control, the brand turned to LN Webworks. Within weeks, the LN Webworks team rebuilt synchronization between Shopify, WordPress, and Laravel, restoring functionality, performance, and confidence in the company’s digital backbone.About the Client
Carrot & Stick delivers science-driven, sustainable skincare through both direct sales and subscription models. Competing in the crowded beauty eCommerce space, its growth depends on reliability: seamless checkouts, accurate renewals, and frictionless user experiences. But after a partial migration from WordPress to Shopify, crucial features broke down. Subscriptions failed to renew, payments went unprocessed, and customers encountered inconsistent product data across platforms. Every technical glitch led to lost revenue and fading customer trust, issues that the in-house team couldn’t resolve fast enough.The Challenge
By the time LN Webworks was engaged, nearly half of Carrot & Stick’s essential functions were broken or unreliable. Disconnected systems created data conflicts, while the absence of a staging environment meant any fix could disrupt live transactions. Subscription logic was fractured between two apps, customer records were duplicated, and checkout often failed mid-transaction.The real challenge wasn’t just technical; it was operational. The internal team was overwhelmed, with no clear documentation or recovery roadmap.The brand needed a partner who could move quickly, restore control, and do so transparently without halting business operations.Our Approach
LN Webworks began with Agile transparency, mapping every dependency between Shopify, WordPress, and Laravel to uncover the root causes of system failure. Guided by owner-led accountability, the team prioritized issues based on business risk, stabilizing checkout and subscription systems first to protect active revenue.Engineers developed automated synchronization scripts that connected the Shopify and Laravel databases, ensuring that every order, renewal, and customer record was updated in real time. They also consolidated two subscription workflows into a single streamlined process, reducing manual intervention and improving billing accuracy.Without a staging environment, LN Webworks built safety into the process: every deployment was communicated, documented, and tested collaboratively via daily Slack updates. This transparency kept the client fully informed and confident, even during high-pressure phases of restoration.
Results and Impact
Within a phase rollout, LN Webworks restored over 50% of critical site functionality, including checkout, subscription, and payment synchronization. Checkout errors dropped by 40%, refund-related support tickets decreased by half, and subscription renewals ran seamlessly for the first time since migration. The client’s internal team gained clear documentation and operational stability, enabling them to manage and maintain systems proactively.Beyond technical recovery, LN Webworks rebuilt the client’s trust, transforming the engagement from a crisis response into a strategic partnership focused on sustainable growth.