Subscribe To Our NewsLetter
Share This Post:
By the end of 2023, there will be over 6.92 billion individuals around the world using smartphones. E-commerce businesses are milking the increasing smartphone usage and drastic change in shopping behavior. Especially, fashion commerce mobile apps, like Myntra, have become a go-to marketplace for online shoppers.
You may be planning to start a similar fashion commerce business or already own one and want to improve the functionality. Aren’t you? Read the article to learn how to build solutions like Myntra using a robust mobile app development strategy.
What Should be the Key Features for Building a Mobile App like Myntra?
In the United States alone, there is a significant population of around 218.8 million online shoppers. Ample features can be integrated within your fashion commerce app like Myntra to cater to those millions of shoppers. Here are a few:
1. User Registration, Profile And User History
Assist users to register accounts, customize their profiles and access their purchase records for a tailored shopping experience.
2. Product Catalog with Search, Filters, and Product Details
Provide a well-organized catalog of products with efficient search and filter options, and detailed product information to help users make informed choices.
3. Secure Payments and Seamless Checkout
Ensure a secure payment gateway and a smooth checkout process to instill trust and convenience for users during transactions.
4. Shopping Cart and Wishlist Functionality
Enrich the shopping experience by allowing users to add items to their cart and create wishlists, making decision-making effortless and future purchases convenient.
5. Ratings and Reviews for Products
Allow customers to rate and review products, facilitating transparency and helping others users to make informed decisions.
6. Personalized Recommendations
Make use of user data and preferences to provide personalized product recommendations, enhancing the shopping experience and increasing customer satisfaction.
7. Social Sharing to Promote Products
Integrate social sharing options to allow users to share their favorite products on social media platforms. Therefore, expand brand reach and generate organic promotion.
8. Order Tracking and Notifications
Provide real-time updates and notifications on order status, ensuring customers can track their orders and stay informed throughout the delivery process.
9. Multiple Language and Currency Support
Cater to a diverse user base by offering support for multiple languages and currencies. Doing this will make the app accessible and convenient for users worldwide.
10. Customer Support and Multi-platform Support
Offer reliable customer support channels to address user queries, provide assistance, and resolve issues promptly to ensure a positive customer experience and build customer loyalty.
5 Steps to Build a Mobile App Like Myntra
Over 71.75% of online sales in fashion commerce come through mobile apps. But that can only happen if the app is user-friendly and provides a great experience. So here are the five steps to build a mobile app like Myntra:
1. Define Your App's Objective and Target Audience
The mobile app development process starts with clearly defining the purpose of app building. Having a clear understanding of the problem the app tackles and the value it provides to users is essential. Identifying the problem statement becomes easy when you know your target audience like the back of your hand. Knowing your audience involves being aware of their needs, preferences, and shopping habits. Furthermore, being clear about the app’s objective and audience will give shape to your app’s features and functionality.
2. Plan Your App's Features and User Experience (UX)
Once your foundation–app’s purpose is clear, start brainstorming and creating a list of features you want to integrate within your app. Most importantly, the features must be aligned with your app’s vision and mission.
There are more than enough features you could integrate within your app, but it’s not feasible to include each of them. Based on the requirement, prioritize the features that are necessary and genuinely add value to your customers. Once you are sure about the features, map out the user journey, create wireframes, and mockups to visually represent the flow and interaction with the app.
3. Design Your App's User Interface (UI)
It sounds harsh, but most users are likely to bounce off if the app is not visually appealing and user-friendly. Give utmost importance to branding, color schemes, typography, and imagery you want to include within your app.
Also, the app must have a consistent and intuitive UI across different screens and devices. You may collaborate with UI/UX designers and conduct user testing to gather feedback and make necessary changes.
4. Develop the Mobile App
Mobile app development is successful when you have invested enough resources in app building. Resources must be allocated to choosing a suitable development platform, robust tech stack, and building a development team.
You may choose various approaches–native app development (iOS and Android), cross-platform frameworks (React Native or Flutter), or hybrid frameworks (Ionic or Xamarin).
Break down the process into sprints for efficient development, testing, and iteration. If your budget doesn’t allow you to build an in-house team, outsource/hire a mobile app development company like LN Webworks.
5. Launch, Market, and Maintain Your App
Once the mobile app development and testing stages have been successfully completed, proceed with the publishing process on a relevant app store like the Apple app store or Google Play store.
Conduct meetings with your marketing team to develop strategies to promote your app through social media, advertising, influencer marketing, and app store optimization. Your work doesn’t end after releasing the mobile app. Be proactive when it comes to monitoring user feedback, identifying bugs or issues, and releasing regular updates.
Fashion commerce is creating a huge wave in the e-commerce industry, and is attracting new visitors every day. Mobile apps don’t just end with creating basic features and making the app go live, you can even integrate some latest technologies such as AR or VR.
Doing this will skyrocket the user experience you provide and continue receiving repeat customers. And if you want help with building a robust mobile app, at LN Webworks, a mobile apps development company, we will help you build one catering to your unique needs. Contact us today, so we can discuss your business needs and build a fashion commerce app just like Myntra.
Harish is a UI/UX designer with 5 years of professional experience specializing in designing applications for startups. Harish believes that design is not about deliverables and beautiful pixels but solving problems and achieving business and user goals.