Today customers can explore products as if they were right before them. Due to this, customers can examine intricate details closely and make more confident purchasing decisions. Drupal e-commerce development is on the cusp of a positive transformation because of technology–Augmented Reality (AR.)
The value your e-commerce business provides to your customers will be multifold after integrating AR into your website strategically. This article explores the benefits and methods of integrating AR technology into your Drupal e-commerce platform.
Benefits of Augmented Reality Applications in Drupal E-commerce Development
AR is a cutting-edge technology that combines the physical world with digital components to uplift our experience and engagement with our environment. The technology uses a smartphone, tablet, smart glasses, or other AR-enabled devices to display digital elements in the physical world.
1. Improved Customer Engagement
AR applications create an interactive and engaging shopping experience for customers. Instead of just browsing static product images, users can actively engage with AR-enabled features such as 3D models, animations, or virtual try-on experiences. This interactive element increases customer engagement and provides a more enjoyable and memorable shopping experience.
2. Personalization and Customization
AR can help your customers virtually try on products like clothing, accessories, or even furniture. They can see how different variations, colors, or styles would look on them or in their living space. This level of personalization and customization in Drupal e-commerce development can improve customer satisfaction and increase the likelihood of a purchase.
3. Increased Conversion Rates
According to a survey conducted among online shoppers, a significant 60% of respondents stated that the inclusion of 3D or augmented reality significantly enhances their intention to buy a particular product. Customers gain more confidence in purchasing, translating into higher conversion rates and improved sales for Drupal e-commerce websites.
4. Competitive Advantage
AR technology is still relatively new and not widely adopted by all Drupal e-commerce development platforms. Your business can differentiate from competitors, attract more customers, and offer a unique and innovative shopping experience using AR.
Ways to Integrate Augmented Reality in The Drupal eCommerce Website
There are various ways to make customers interact with 3D product models, explore every angle, and customize them to their liking. Shoppers can walk into a virtual showroom without leaving their homes’ comfort.
1. Virtual Try-On
Your customers will be able to try on products with the help of AR virtually. They can see how a product looks on them before purchasing by overlaying virtual elements on the customer’s live video feed.
2. Product Visualization
AR allows customers to view products in a 3D or augmented environment. They can explore the product from different angles, rotate it, zoom in, and examine its features in detail. Your customer’s understanding of the product will be improved and help them make informed purchasing decisions.
3. Interactive Product Demos
Customers can scan a product’s QR code or use their smartphone camera to launch an AR experience. This can include animations, product features, instructions, and more to showcase the product’s functionality.
4. Enhanced Product Information
AR can overlay additional information on top of physical products. For example, customers can point their smartphone at a product label or packaging to access detailed specifications, user reviews, pricing information, and related products. This helps customers gather relevant information conveniently.
5. Packaging and Unboxing Experiences
When a customer scans your product’s packaging, AR unseals interactive AR content such as videos, product demonstrations, hidden surprises, or gamified experiences. Doing this will add an element of excitement and engagement to the overall customer experience.
Conclusion
Once you successfully integrate AR into your Drupal e-commerce website, customers can visualize products in their space before purchasing. Emphasizing AR can make your brand unique and provide an unforgettable shopping journey that builds trust and increases customer satisfaction.
At LN Webworks, a Drupal e-commerce development company, our team of experts is well-versed in Drupal’s robust framework and AR technology. With our dedicated professionals, you can expect support throughout the process and create solutions perfectly aligned with your unique business needs. Reach out to us today and discover how our Drupal e-commerce development services can help you intensify the AR potential for your business.
Author Information
LN Webworks
Your Drupal Solution PartnerLN Webworks have championed open-source technologies for nearly a decade, bringing advanced engineering capabilities and agile practices to some of the biggest names across media, entertainment, education, travel, hospitality, telecommunications and other industries.
