In this competitive digital marketing world today, the core need of any e-commerce store can be the most flexible online interface that keeps on attracting more and more customers for the business.
Yes, it has become easy nowadays to set up an online e-commerce platform for selling a particular business’s goods and services, but the main challenge arrives at the point is how to retain ongoing customers and also the old ones.
For this, the best way is to utilize the power of custom Ecommerce solutions. It’s the most strategic way to fully comply with the ever changing needs and expectations of customers for the web store.
Here in this blog, we will delve into the fact about why Custom ECommerce platforms are becoming so special. But before that, we will discuss here some problems with the Generic ECommerce platforms due to which organizations switch to tailored e-com interfaces.
Problems With The Generic E-Commerce Platforms
The most employable ECom platforms are Shopify, WooCommerce, BigCommerce, as these are the quick and the affordable ways to set up the online stores. However, these lack flexibility and pose limitations when the businesses need to alter as per the changing growth plans.
Here are some common limitations of generic ECommerce stores:
Limited Scalability
The online storefronts like shopify or woocommerce have enhanced scalability issues which means these can’t stand much customer traffic when the online sales season is on peak. Such as during the Black Friday sales, there is a possibility for the website to get crashed due to mass customers visiting the online interface.
Less Scope For Branding & Promotion
For the generic platforms, it becomes impossible to innovate the store as per the branding requirements. Such as there are only the pre-installed templates which can be used to feature the company’s product or to highlight the brand.
So, while trying to put the business’s products to limelight or do promotion, the tendency of non-customizable ECommerce platforms can fall short.
Integration Problems
The generic e-retail solutions also do have integration limits such as these can’t be assorted with the tools like CRMs, ERPs or custom inventory systems. A retailer who is struggling to sell products with a non-customizable platform can’t integrate his e-shop with the advanced online selling tools such as the inventory tracking tool. This ultimately can result in manual delays or errors in stock management.
Rigid Check-Out Processes
The rigid check-out procedures also cause some customers to abandon their online trolley orders. This typically occurs with non-customized e-commerce sites that lack features like multi-step verification, extra payment choices, and pre-order deposits. Customers thus fail to fulfill their orders.
Poor SEO & Content Optimization
There will be limited control over the website structure, its layout and design. This can eventually impact the SEO ranking of the web platform, thus also causing the content less promising to customers. There are always the SEO and content optimization restrictions in the non-customized web platforms.
More Security Risks
Because of integration concerns, generic web platforms are heavily dependent on third-party plugins, which causes compatibility problems, problems with website security, and additional costs. For example, if a Shopify business has clients from all over the world, it will require a plugin for multilingual support.
The website will therefore require a multilingual plugin to function as cross- lingual functionalities are not available, which can cause serious security problems in future as well.
Apart from the above-mentioned features, there are so many other reasons why business owners always go for customized ECom stores.
Key Benefits Of Custom E-Commerce Solutions For Businesses
Custom e-commerce solutions offer numerous benefits for businesses, including enhanced user experience, better SEO, and seamless scalability
1. Seamless User Experience .
With the tailored website interface, one can easily mold the website structure and functioning as per the customer’s trending needs and perceptions. Custom solutions always allow the businesses to upgrade the user interfaces that correspond with their brand identity and cater to their specific audience.
For example, if there is a new website for apparels, using customized interface like Buybuddy, the features like virtual try-ons or AI-based personal styling could be used by the audience which can enhance their interest in the website products and will increase brand loyalty.
2. SEO & Marketing Advantage
The custom ECom solutions are considered as more SEO friendly, allowing the web platforms to successfully optimize each page or products and service listings on search engines. This positive optimization enhances brand’s visibility on Google pages, drives more organic traffic to the website and accelerates sales conversion funnel.
3. Mobile Optimization
The services offered by the customized E-Com platform extend beyond just interactions on websites. These days, mobile optimization is another feature of bespoke website solutions, allowing websites to function properly on smartphones as well. In other words, mobile commerce is expanding quickly, and every online platform that wants to succeed in the modern day needs to have mobile optimization support.
Faster loading times, simplified checkout procedures, and easy phone navigation are all provided by the unique solutions offered by custom interfaces, without causing any needless complications.
4. Enhanced Scalability For Growth
As the businesses expand, the website structure also needs to get more scalable with the growing product list and customers. This can only be done when your business owns a tailored eCommerce solution which can be expanded with the increased traffic and inventory without any performance issues.
Such as if Amazon has started a bookstore additionally, it won’t face any website crash issue because it is a smoothly scalable platform where features like prime subscriptions or millions of products can be added efficiently.
5. Great Security Features
Generic website platforms do have limited security features which can also lead the business to face potential security risks. Custom website platforms have advanced security measures that safeguards website’s information, customer data and ensures compliance with regulations such as GDPR which means General Data Protection Regulation.
6. Adaptability With Emerging Trends
The custom website solutions easily adapt with the ever-emerging e-commerce landscape. Such as the trending demands like voice commerce, AR (Augmented Reality) shopping that provides the in-store experience, cryptocurrency payments, these are some of the features nowadays which are gaining traction among people.
A custom webstore will always allow businesses to adapt with the e-com trends that helps in attracting mass customer traffic online.
7. Cost Advantage In The Long Run
The initial investment in the custom website solution can be higher, however the cost advantage which you will reap from it in the long run would be incomparable. There would be less money spent on installing plugins from third party sources.
In addition, tracking website performance, knowing about user engagement and customer retention is also possible with the custom interfaces not the generic platforms, providing businesses the lifetime customer value.
8. Localized Shopping Experiences
When businesses run globally, there arise so many problems related to getting compatible with region-specific languages, handling different currencies, taxes and also varying cultural formalities. When selling services via custom platforms, it becomes easy and possible to handle cross-country transactions, fulfilling all customer-centric formalities.
For example, A fashion retailer, working worldwide and running an online platform for a global audience, can fetch great selling results if he will use a tailored e-com platform that can be altered with different homepage designs as per the specifications, shipping options for users in different parts of the world.
9. Personalized Customer Journeys
Custom ECommerce solutions offer highly personalized purchasing journeys helping the customers feel completely satisfied with their deals. It allows for individualized experiences fetching the past customer data or behaviors, so that the clients could get the products they need and love.
It would be better understandable with an example Netflix, which constantly recommends shows that viewers have previously enjoyed. It is a type of user interface that offers users individualized services by making recommendations for shows that viewers have previously liked and viewed.
10. Faster Loading Times
Custom web platforms usually have faster loading times and offer great performance, providing for seamless user experiences. Faster loading always helps in getting great customer traffic as they always like scrolling on the websites which demand less hassles. In addition, faster loading times reduce website bouncing rates and maximize sale conversion rates.
11. Interactive Support Features
With the highly customized web platforms, you can provide your customers with great interaction features, convincing them to buy more from your platform. The prime examples in this case can be, chatbots, live chats, video consultations.
Nykaa has these features engraved on its platform like video chat that help the customers make right purchasing decisions.
Final Thoughts
Hence, we can say that customized e-stores always empower businesses to adapt to the dynamic market. By helping e-businesses integrate features like faster check-outs, internationalization, e-commerce stores can really stand among other generic ECom platforms.
Investing in a custom e-commerce platform guarantees that your company is prepared to handle today's obstacles and take advantage of tomorrow's prospects, regardless of its size or purpose of the organization.
At LN Webworks, our expert team possesses extensive knowledge and skills in delivering best E-Commerce development services. Contact us today to learn more about how we can help build tailored solutions for your business growth
