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Responsive web design is about leveraging the power of HTML and CSS to automatically resize your website to deliver consistent quality across all screen sizes. If your site is responsive, it doesn’t matter whether the visitors access it through a desktop, laptop, smartphone, or any other device, it’ll fit perfectly into the screen size. In line with the current scenario where people use multiple devices to access the internet, this incredible website design implementation approach is a must.
Further, you’ll be astounded to know that responsive web design not only accommodates the plethora of devices existing today but also possesses the potential to accommodate any future devices. Seems fascinating, doesn’t it? Another added advantage of this design approach is that it empowers your website for seamless compatibility with all types of browsers.
If you have also been possessed by the magic of responsive web design, it is natural to wonder about the costs involved in incorporating it into your business website. Now, we’ll take you on an enchanting journey to unravel the same.
Here are the 7 Factors that Influence the Cost of Website Design
Though it is apparently not possible to determine the exact cost you’ll have to incur as it depends on multiple factors. Let’s discuss factors that affect the cost of building a responsive website:
1. Hiring of a Reputed Website Designing Company
Whom you hire to create your responsive website will have a profound impact on the cost of the project. Hiring a reputed agency will provide you enormous payoffs such as a phenomenal website, fabulous user interface, and captivating design. A majority of web development agencies match strides with the latest technological advancements, have tremendous experience, and possess adept developers who create sensational websites.
2. The complexity of your site
Your business website’s complexity is invariably a critical factor that contributes a fair share to the cost of responsive web design. The more complicated your intended site, the greater the time and effort developers have to expend to build it in real life. As a majority of developers charge per hour, the total cost will be a direct function of the time expended on the project.
However, it is imperative to remember that a captivating site doesn’t necessarily have to be complicated. A simple website can also be impressive. Besides, a complex user interface is more likely to make visitors feel perplexed which can in turn lead to a high bounce rate. So, make sure you don’t add unnecessary complexities to your business website and ultimately harm your online presence.
3. The number of pages
If you aspire for your site to be jammed with pages, it’ll unarguably cost more. Every individual page requires time and effort for its creation. Given that, the more the number of pages in your business website, the more expenses you’ll have to incur when it comes to responsive web design. Besides, the number of different page templates required, the amount and type of original content needed, and the extent of automation possible are some other related factors that also affect the cost.
If you are pondering over the number of pages a website should ideally possess, the answer is that it depends on your niche. However, on average, business websites usually have 5 to 30 pages.
4. SEO requirements
Search Engine Optimization is inevitably the key to attracting swarms of traffic to your business website. If your site doesn’t rank well on search engines, it doesn't matter how phenomenal your products or services are, people won’t get to know them. Hence, SEO should be an indispensable part of your arsenal as the stakes of not investing in it are quite high.
5. Involved Functionalities
The number and type of functionalities you intend to embed in your website also impacts the cost of responsive web design. As these functionalities determine what your site can do for the users, it is crucial to incorporate all the necessary ones. However, it is advisable to avoid unnecessary features as they’ll increase your site’s load time and your overall expenditure. So, beware of incorporating any just because of the associated charm.
Further, the key to picking up the right features is conducting thorough research, understanding audience needs, and penning down what you’ll include right from the beginning. In-site search, blog, and photo gallery are some functionalities generally incorporated into sites. Depending on your target audience’s requirements, you can decide which functionalities to include beyond the basic ones.
6. Type of website
The cost of web design is also a function of the type of website you aspire to create. For instance, a small business website usually requires four to ten pages with basic functionalities, and thus the cost of responsive web design for such sites is minimal. As a corporate website requires more pages and engaging features, you’ll have to incur more expenses for it. Moving a step even further, ecommerce websites require rich functionalities and even more pages, which makes responsive web design quite expensive.
No doubt, you won’t have to pay the cost of maintenance right in the beginning, but it deserves a place in the list of expenses as it will help you prepare yourself in advance. Maintaining your responsive site in a fine fettle is as important as creating it in the first place. After all, it is the only way to match strides with the ever-evolving technological trends, slewing novel attempts of cyber frauds, and addressing any loopholes that might have slithered under your nose.
Now, talking about the maintenance expenses you’ll have to incur, it largely depends on the frequency of website maintenance, the overall complexity of your site, and the time developers have to invest.
Let’s Wrap Up
Responsive web design is the need of the hour for all entrepreneurs aspiring to take their businesses on an upward spiral of growth. It is only when your site is compatible with all types of browsers, devices, and screen sizes that you can attract the maximum traffic and deliver an extraordinary user experience.
When it comes to the cost of responsive web design, it depends on a number of parameters. Your geographical location, the type of website, and the number of pages are some of them. However, you can still get an approximate idea of the expenses you’ll have to incur in dollars from the information mentioned above.